For years, Beatles fans have had to find alternative sources to get their fix of the Fab Four. When Apple teased today's iTunes announcement, talk turned to the Beatles because of some choice words from a Wall Street Journal source.
This morning, before the 10 a.m./7 a.m. launch time had even arrived, the mystery was solved. The Beatles splash page had gone live on iTunes. This marks the first time the iconic band's music has ever been available via the Apple music store and Cupertino is certainly making a big deal of it, with Beatles videos, montages and pictures taking over the Apple homepage.
The band's 13 remastered studio albums, the two-volume "Past Masters" compilation and the classic "Red" and "Blue" collections are now available for purchase and download on iTunes worldwide as either albums or individual songs, starting today. Also available as a 'worldwide iTunes exclusive' is a special edition Beatles box set, which features the concert film of the band's first ever U.S. concert.
"We love the Beatles and are honored and thrilled to welcome them to iTunes," said Steve Jobs. "It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we've had since we launched iTunes ten years ago."
The remaining Beatles also weighed in on the decision and it seems Ringo in particular is very pleased to finally have the deal between EMI and Apple all signed and sealed.
"I am particularly glad to no longer be asked when the Beatles are coming to iTunes," said Mr. Starr.
"We're really excited to bring the Beatles' music to iTunes," said Sir Paul McCartney. "It's fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."