Apple event set for September 9 — iPhone 16, new Apple Watch 10 and more

News
By last updated

Get ready for a host of new products from Apple

The logo for Apple's September 2024 event with It's Glowtime
(Image credit: Apple)

We now have a date for when we're going to see Apple's latest devices, including the iPhone 16. Apple plans to hold its fall product event on Monday, September 9.

The event takes place at Apple's campus in Cupertino, Calif., with things getting underway at 1 p.m. ET / 10 a.m. PT / 6 p.m. BST. Apple says it will live stream the event on its website; the company usually includes a live stream on its YouTube channel as well.

Apple's invitation to its September 9 event don't include any details about what products are going to be introduced. The invitation itself contains an Apple logo surrounded by light flares with the words "It's Glowtime." The pun on "showtime" could refer to low-light photography features coming to Apple's new phones or brighter displays. The latter improvement has certainly been rumored for the iPhone 16 Pro and iPhone 16 Pro Max.

YouTube YouTube
Watch On

Figuring out what Apple's going to show off on September 9 doesn't take too much speculation. Apple typically releases phones in September, and there are enough iPhone 16 launch rumors to suggest a release is imminent. We're expecting to see four new models — a standard iPhone 16 and an iPhone 16 Plus, along with the two iPhone 16 Pro models.

The iPhone 16 and 16 Plus are supposed to get the Action button Apple added to last year's iPhone 15 Pro models. The iPhone 16 Pro is expected to come with an improved telephoto lens, matching the one on the iPhone 15 Pro Max. Both Pro phones are in line for additional camera improvements, while all four iPhone 16 models have been tipped to add a Capture button for easier photography. What's more, the four models should all feature new A18 chipsets enabling them to support Apple Intelligence features coming to the iPhone this fall.

We'll get more than just a launch date for the iPhone 16 models. Apple is likely to announce a release date for the iOS 18 update that's currently available as a public beta. In addition, release dates for iPadOS 18, watchOS 11 and macOS Sequoia should also be set at the September 9 event/

Speaking of watchOS, new Apple Watches are likely to appear on September 9 as well. The Apple Watch 10 should make its debut along with new Apple Watch Ultra and Apple Watch SE models. New AirPods have also been rumored.

We'll be at the event in Cupertino and covering it live on Tom's Guide, so stick with us through September 9 as we bring you the latest news on Apple's upcoming product launch.

Updated at 12:51 p.m. ET with more information on what's expected at the September 9 Apple event.

More from Tom's Guide

Philip Michaels
Philip Michaels

Philip Michaels is a Managing Editor at Tom's Guide. He's been covering personal technology since 1999 and was in the building when Steve Jobs showed off the iPhone for the first time. He's been evaluating smartphones since that first iPhone debuted in 2007, and he's been following phone carriers and smartphone plans since 2015. He has strong opinions about Apple, the Oakland Athletics, old movies and proper butchery techniques. Follow him at @PhilipMichaels.