Amazon Fire TVs just got a surprise downgrade

An Amazon Fire TV remote in front of a television running Fire TV.
(Image credit: Henry T. Casey / Tom's Guide)

Editor’s note: This story originally claimed that the loss of custom launchers happened recently, when in fact it took place in 2022. 

Amazon’s Fire TV devices are pretty wide-ranging. From the Fire TV Stick, Fire TV Cube and even the Fire TV Omni QLED TV there are a lot of ways to experience Amazon’s popular smart TV operating system.

The Alexa Voice Remote Pro in hand in front of a TV

(Image credit: Henry T. Casey / Tom's Guide)

Additionally, Fire TV devices are now warning customers not to side-load apps on their devices. Side-loading gives users the option to download and run apps not available through the Fire TV app store. Unlike with custom button mapping though, Amazon seems to still be allowing side-loading apps — for now.

While these changes seem like a surprise at first, unfortunately, it is par for the course for Amazon. Whether it is Fire OS or the popular Fire tablets, Amazon tries its best to ensure that users cannot use anything but its first-party apps and user interfaces despite Fire OS being an Android clone at its core. This latest change seems to be more of the same, as Amazon’s desire for revenue outweighs its desire to allow increased features for its users. 

Amazon Fire TV customization downgrade: Here’s what else has gone away 

Button remapping isn't the first customization feature that Amazon has taken aim at either. Starting in late 2020, users were able to use a Launcher Manager to set up customized launchers for Fire OS. This is because Fire OS is built on the Android operating system and shares a lot of Android’s customization features.  

Unfortunately, Fire OS update  7.2.7.3 reportedly broke the ability for Fire TV users to set their own custom launchers. This was based on reports from Reddit and XDA forums where users with that specific update suddenly found their custom Fire OS launchers no longer work.

While custom launchers were not the most highly touted feature of the Fire TV devices, for those who knew what they were doing, it gave Fire OS an extra level of customization that other smart TVs couldn't match. Now it seems that not only are those users stuck with Fire TV’s default launcher, but they're also now unable to map their remote buttons how they see fit. That will surely be a disappointment.

Fire TV users can try and keep their customization features by trying to block software updates, but that’s not an avenue we recommend taking. Instead, check out our guide to the best streaming devices, which includes a fair amount of Fire TV alternatives if you’re looking to switch.  

Malcolm McMillan
Streaming Editor

Malcolm has been with Tom's Guide since 2022, and has been covering the latest in streaming shows and movies since 2023. He's not one to shy away from a hot take, including that "John Wick" is one of the four greatest films ever made.