OpenAI's Sora will allow us all to become filmmakers in the future — Ashton Kutcher says of the AI video model

Ahston Kutcher on the left and the OpenAI Sora logo on the right against a black background
(Image credit: Shutterstock)

The movie world has erupted into a storm of comment after actor, director and tech evangelist Ashton Kutcher was caught enthusiastically painting an AI dominated future for the industry, in a conversation with ex Google chairman Eric Schmidt. 

During a far reaching conversation Kutcher spoke of his experience using the beta version of OpenAI’s AI video generator Sora. “I’ve been playing around with Sora...and it’s pretty amazing," he said. "There’s footage you could easily use in a major motion picture" today.

Kutcher then goes on to explain that the technology is moving in leaps and bounds, and while today the results are good, “fast forward to thirty times more performant, you’ll be able to render a whole movie.”

He even suggests that one day everyone will be able to make an entire motion picture from a simple text prompt — making all of us filmmakers. 

Hollywood wasn't happy

Washed Out, Sora, Paul Trillo

(Image credit: Washed Out, Sora, Paul Trillo)

As you might expect, Hollywood is not amused. Various industry stalwarts, including Top Gun producer Jerry Bruckheimer, have slammed him for basically predicting the death of the movie making business. 

Kutcher isn't the only filmmaker embracing generative AI. During Google's recent I/O developer event Donald Glover was seen working with the Google DeepMind Veo model and five leading filmmakers will use Sora to make shorts for the Tribeca Film Festival — all of which will be unveiled next week.

The actor's conversation with Schmidt took place at the Berggruen Institute in Los Angeles. They discussed a range of ways AI will impact the world and during the conversation he delivered a series of thoughtful and perceptive responses to the reality of AI on the ground, particularly in filmmaking.

Kutcher is not just some random screen idol, he is an active and involved technology investor, with his own venture capital fund and a string of investments from the past. So when he says something, it comes from a place of more knowledge than the average Joe (or screenwriter).

The dawn of AI cinema is coming

His uncompromising statements are based on a reality that the real shakers and movers in tech and media know to be true. In the same way that talkies destroyed the silent era, AI is very likely going to upend everything to do with the art of filmmaking.

Instead of watching a movie that somebody else came up with, I can just generate a movie and watch my own movie.

Ashton Kutcher

As Kutcher puts it, “instead of watching a movie that somebody else came up with, I can just generate a movie and watch my own movie.”

History shows that an industry saying it ain’t so, has never before stopped it ‘being so’, and so it is here.

The car industry is struggling with electrification, the music biz has its own AI tsunami to deal with, and now it's time for film to face the future.

As O’Brien says in 1984, ‘there is learning, there is understanding and there is acceptance.’ It may be the right time for Hollywood to slide gracefully into the second stage.

More from Tom's Guide

Category
Arrow
Arrow
Back to MacBook Air
Brand
Arrow
Processor
Arrow
RAM
Arrow
Storage Size
Arrow
Screen Size
Arrow
Colour
Arrow
Storage Type
Arrow
Condition
Arrow
Price
Arrow
Any Price
Showing 10 of 69 deals
Filters
Arrow
Load more deals
Nigel Powell
Tech Journalist

Nigel Powell is an author, columnist, and consultant with over 30 years of experience in the technology industry. He produced the weekly Don't Panic technology column in the Sunday Times newspaper for 16 years and is the author of the Sunday Times book of Computer Answers, published by Harper Collins. He has been a technology pundit on Sky Television's Global Village program and a regular contributor to BBC Radio Five's Men's Hour.

He has an Honours degree in law (LLB) and a Master's Degree in Business Administration (MBA), and his work has made him an expert in all things software, AI, security, privacy, mobile, and other tech innovations. Nigel currently lives in West London and enjoys spending time meditating and listening to music.