Google dropped new Veo videos — OpenAI should be worried

Google Veo
(Image credit: Google Veo)

Google's AI lab DeepMind has dropped a number of videos showing off its new Veo artificial intelligence video platform. This is Google's answer to OpenAI Sora.

The videos show the potential of the system, accessible through the VideoFX lab project on Google Labs. The shots include different camera angles and techniques users will be able to play around with once the platform is widely accessible.

Rather than share a lengthy explanation, Google decided to let its videos do the talking. This includes one timelapse clip of the northern lights illuminating a snowy landscape, while another shows a panning shot of a waterfall in the heart of a forest.

What is Veo?

Veo is Google's most capable video generation model to date. While not yet fully available to all users worldwide, Veo can create 1080p videos over a minute long in a wide range of cinematic and visual styles. 

Users in the U.S. can sign-up to join the waiting list for VideoFX to turn text prompts into AI videos powered by the Veo model.

The company says Veo "accurately captures the nuance and tone of a prompt, and provides an unprecedented level of creative control — understanding prompts for all kinds of cinematic effects, like time lapses or aerial shots of a landscape."

Multiple styles and videos

One of the shared videos on X revealed a close-up of a puddle reflecting Tokyo’s dazzling lights at night. This showed Veo’s versatility, capturing the right tone and mood of this classic setting. 

Another video featured an aerial shot of a lighthouse surrounded by waves crashing against the surrounding cliffs.

This could be a perfect choice for an establishing shot for movie directors who don’t have access to a drone. This tallies with Veo’s goal to create tools that make video production accessible to everyone.

On X, Google DeepMind wrote that its newly released videos were “raw, unedited outputs.” They were also accompanied by rather simple prompts written in plain English – the clip of the lighthouse was generated using a two-line prompt.

It specified that users would be able to create shots including extreme close-ups, slow-motion crane shots, and timelapses. However, it added that there are also many other possibilities in addition to these techniques.

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Christoph Schwaiger

Christoph Schwaiger is a journalist who mainly covers technology, science, and current affairs. His stories have appeared in Tom's Guide, New Scientist, Live Science, and other established publications. Always up for joining a good discussion, Christoph enjoys speaking at events or to other journalists and has appeared on LBC and Times Radio among other outlets. He believes in giving back to the community and has served on different consultative councils. He was also a National President for Junior Chamber International (JCI), a global organization founded in the USA. You can follow him on Twitter @cschwaigermt.