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Blekko Attempts to Change The Way You Search Again

By - Source: Blekko PR | B 11 comments

Blekko has a cool new way of categorizing search results.

Search technology innovator Blekko claims that it has revolutionized the search experience again by breaking down search results into categories that offer links to curated results from verified sources of content. This means users won’t be forced to sift through a long list of "blue links" to find what's relevant to the search query.

"Over the past several months, Blekko has evolved their curated list of slashtags into categories in order to better serve a user base that has grown to about 12.5 million, with more than 5 million searches a day," the company said on Wednesday. "The new Blekko site now features a responsive design, colorful visual cues, and a more image-rich layout."

OK, so let's see what the big deal is. After typing "Xbox One" into the search field, the following results page pulls up a layout far from what you'd see on Google: a "categories" section on the right, the main results window in the center featuring categorized boxes, and a section for related images and searches on the right. There are eleven links listed on the center stage, one of which is filed within the "news" box, five filed within the "top results" box, and five filed under "video games."

After performing a search for Tom's Hardware, the resulting page produces three boxes: "top results," "tech" and "latest." All three boxes initially show only two results each, but they can be expanded to show five results. The cool part about this layout is that users can click the left and right arrows in each expanded results box, allowing them to view even more links. Thus, users can sift through five additional search results with each click of the arrow as if turning the page of an eBook filled with links.

"Currently, search engine algorithms literally guess at the users’ interest or intention in a search term," the company said. "Then they present results based on a complicated formula of links and traffic to pages, rather than the quality of the content. This gives an advantage to content creators who know how to game the algorithms."

To see how Blekko brings you different search results than Bing and Google, check it out here.

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  • 2 Hide
    xero141 , June 3, 2013 6:22 AM
    goes to blekko and types "boobs" first link is boobstagram, next is horror boobs.. i guess it works..
  • 0 Hide
    das_stig , June 3, 2013 6:27 AM
    Blekko not IE7 compatible, script errors and display layout issues :( 
  • 0 Hide
    The_Trutherizer , June 3, 2013 6:43 AM
    I checked it out. It's a neat idea.
  • Display all 11 comments.
  • 1 Hide
    of the way , June 3, 2013 7:01 AM
    How does it get these categories? It kind of seems like adding the category word to your search would be more efficient. I searched pizza. Recipes was the major category that stuck out. Well, if I wanted pizza recipes, a search for pizza recipes would probably be faster.
  • 0 Hide
    CharlieZ66 , June 3, 2013 7:07 AM
    Search by categories. Use of colors to categorize them. Video pop in...
    It looks like another search company whose beta came out a 4 months ago...
  • 0 Hide
    Lekko , June 3, 2013 7:07 AM
    Damn, I may need a new username if this takes off.
  • 0 Hide
    CharlieZ66 , June 3, 2013 7:13 AM
    Search by categories. Use of colors to categorize them. Video pop in...
    It looks like another search company whose beta came out a 4 months ago...
  • 0 Hide
    eiskrystal , June 3, 2013 7:46 AM
    Nice idea, but you get more categories than items. It feels like a kiddie search engine... All bright colours, simplified design and barely any content.
    I'm also not sure why the Twitter category always gets included. The two tweets you get to see are usually pretty irrelevant.
  • 0 Hide
    dsigned , June 3, 2013 8:03 AM
    SEO is probably the worst thing to happen to the internet since its inception. I despise the fact that I get so many freaking links to eHow and Cnet. Freaking old businessmen gumming up the works.
  • 0 Hide
    lunix , June 3, 2013 10:48 AM
    "user base that has grown to about 12.5 million, with more than 5 million searches a day" -- So, 1 search about every 2.5 days on average per "user"? That's pretty thin for a search engine. The idea could be a good one though, I'll try it.
  • 0 Hide
    Rommel Pacia , July 26, 2013 7:16 AM
    what i would like to see is a kind of progressive search (for lack of a better term). i mean, when i search for something, i would like the option to add another search parameter and it will only search from the results of my original search. kinda like the graph search implemented by FB
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