Throughout August, the Nintendo DS sold the greatest numbers with 518, 300 units – an impressive feat considering that the summer months are usually slow with new game releases. Vacation plans and road trips could have pushed more consumers to look for portable gaming.
The Wii continues to steamroll along, moving 453,000 consoles. With these strong sales amidst slow software months, it’s conceivable that there could be once again supply issues come holiday season.
“The positive public response to Nintendo DS and Wii has stayed strong throughout 2008,” said Cammie Dunaway, Nintendo of America’s executive vice president of sales and marketing. “New titles like Madden NFL 09 All-Play for Wii have joined top 10 veterans like Wii Fit, demonstrating the wide and long-lasting appeal of Nintendo games.”
Perhaps the vacation times and demand for portables has also worked in Sony’s favor, as the third best selling hardware for the month was the PSP, with 253,000 sold.
The Xbox 360 took fourth place at 195,200 sold, though Microsoft was quick to point out that the price cuts that took place in early September visibly boosted sales.
Microsoft revealed from its internal data, “Console sales across all Xbox 360 models were up over 100 percent between Friday, Sept. 5 and Sunday, Sept. 7. The Xbox 360 Arcade system, now the lowest priced next generation console on the market at $199, showed the largest lift, selling at six times the rate it was the weekend before.”
Although Sony’s consoles were at the bottom of the list, PlayStation 3 wasn’t far behind the Xbox 360 with 185,400 sold, while the PS2 still hung on at 144,100.
“We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device,” said Jack Tretton, president and CEO, Sony Computer Entertainment America. “We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model.”
With Nintendo so far ahead of the pack, both Sony and Microsoft realize that the only battle left is for second place. Expect both to bring out the big guns this fall, leading up to the holiday season, making it a great time to be a gamer.