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Advertisers Pulling Out of PlayStation Home

Are advertisers bailing out on Sony's virtual world? According to a report filed by Brand Week, that is indeed the case as advertisers move out of the lagging PlayStation Home virtual world and set their sights on Microsoft's Xbox Live service.

Sony seems to be the blame for the slow revolt thanks to its "slow-footed nature" in the way it embraces advertising. Brand Week even called PlayStation Home a disappointment.

"The product has disappointed both users and advertisers," Brand Week said. "In fact, Red Bull remains one of the few non-endemic advertisers to carve out space in the world."

The console-based virtual world may have been doomed from the start. The overall concept was conceived during a time when it was believed that surfers wanted to socialize in virtual worlds rather than using the Facebook and Twitter socializing aspect we see today.

But as it turned out, many web surfers wanted something quick and easy. In contrast, PlayStation Home offers an awkward first impression and then provides little meat thereafter.

Brand Week's report adds that advertisers are actually more interested in the PlayStation Network itself. However Sony has designed a multimedia network that only advertises products available in the store-- you won't see ads for Doritos or other similar products.

"It was not really built with an advertiser’s mind-set," said John Rafferty, creative director at Publicis’ Denuo.

Many critics acknowledge that Sony is pulling itself together. The virtual world now offers more minigames and microsites than it did at launch, and supposedly is in a better place as a competitor with Xbox Live.

"Sony is a little more conservative in embracing their system as an ad platform," said Dario Raciti, director of Ignition Factory at OMD "They just have less people."

  • metatasian
    The reason for this is simple, Playstation Home is rubbish!!!!

    It's like the social networking scenes in the film 'Gamer'. Anyone who managed get through this film, apart from deserving a medal, would know what I mean! :)
    Reply
  • metatasian
    The reason for this is simple, Playstation Home is rubbish!!!!

    It's like the social networking scenes in the film 'Gamer'. Anyone who managed get through this film, apart from deserving a medal, would know what I mean! :)
    Reply
  • Either play PC or don't insult any systems you loser who had to post twice. It is what is, as are you, which I won't say.

    I and the masses use our phones/laptops/desktops for communcation. Playing its another thing, but that doesn't mean that I am defending PS3 home, as I was a beta tester and in close contact with SCEA. I also play and test Xbox. My point is you obviously don't understand business and what it means to appeal the broader masses. I agree Gamer isn't great, but I know it is equal in production and entertainment value as is Biggest Loser, or Dancing with has beens (I mean stars) that you most likely watch.
    Reply
  • metatasian
    Oh did I touch a nerve there? so just because you were a beta tester it makes Home worth playing? Well many people all over the world disagree with you, hence the presence of this article. Advertisers don't want to pump money into a game when no one is going to see their products, due to lack of users.

    I have both a PC and a PS3, I have also owned a SNES, Commodore 64 and an Amiga, I am probably more qualified than you to comment on games so go back to your bedroom and stop trolling.
    Reply
  • chronicbint
    I am not surprised, after the initial interest wears off PS Home is just poor. It serves no useful purpose whatsoever.
    Reply
  • kingnoobe
    Neither one of you are qualified to comment on games. Opinions are like assholes and they all stink. So unless you got factual number of sales and net profit. All your assumptions on what is good/bad is completely useless. Because when it comes down to it, the only way to judge a game, movie, or music is by the cash it brought in, and did it live up the developer expectations.
    Reply
  • rajangel
    yes metatasian. having multiple platforms on which you can play games not only makes you "aweseome" but it also increases the frequency in which you have intercourse.

    apples to oranges. i dont care how many systems you have. bring some proof.

    i agree with the advertisers. with many better networks out there (facebook, twitter) i think continuing with a virtual world like this is just a waste of money for their companies.
    Reply
  • metatasian
    No rajangel, My good looks, charming persona and my 8 foot phallus gets me all the p***y i could ever want. I don't need to prove anything to you. If you read my post you will realise that I am of the same viewpoint as you are on this subject so stfu.

    Reply
  • enderwiggen
    my 8 foot phallus
    that right there is evidence of your lack of sex. Eight feet is tiny. You should just give up now.
    Reply
  • bcube
    good
    Reply