Comcast is practically encouraging people to cut the cord with new price hikes

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Perfect timing, with Peacock waiting in the wings

PHILADELPHIA, PA - AUGUST 18: A view of the Comcast offices on August 18, 2015 in Philadelphia, Pennsylvania. Comcast Corporation, headquartered in Philadelphia, is a global media and technology company with two primary businesses: Comcast Cable and NBCUniversal. Comcast is also a limited partner with venture capital firm Comcast Ventures and is the majority owner of the sports and entertainment company Comcast-Spectacor.
(Image credit: Cindy Ord/Getty Images for Comcast)

Cable prices, historically, go up, and prompt people to cut the cord. And Comcast has announced that it is raising cable prices yet again, later this year. What's different this time? The internet and cable TV company is already signaling that the latter half of that business may not be long for this world.

The price hike news broke around Comcast's Q4 2019 earnings report, with The Verge citing rate "adjustments" planned for 2020. After the report hit, Comcast CEO Brian Roberts told CNBC that the company plans to "pivot to a broadband-centric cable company," which is a polite way of saying the company is aware of the public perception that cable TV is the past and not the future.

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Henry T. Casey
Henry T. Casey

Henry was a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.