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HTC Not Moving Away From Android

By - Source: ITProPortal | B 15 comments

Android allows smartphone manufacturer to deliver several Image Sense features.

Following the patent deal with Apple, HTC has assured that its focus on Google's Android platform won't deteriorate.

The two technology firms recently signed a 10-year licensing deal that covers all current and future patents. Wall Street analyst Shaw Wu said the deal may result in Apple netting $280 million a year by pocketing $6-8 per HTC handset shipped. Some speculated that due to this, HTC may shift its focus from Android to Microsoft's Windows Phone operating system.

"It's clearly a positive event," Woodward said when discussing the Apple deal. "Anything that eliminates distractions would be positive ... but our strategy is to lead in Android [and] to lead in Windows Phone."

At least for now, Android allows HTC to deliver its own services on smartphones more effectively than Windows Phone. HTC's "Image Sense" camera features such as continuous shooting are only available on Android devices and not through the Windows Phone-based HTC 8X.

However, Woodward said HTC is working on bringing the feature and others to Windows Phone devices in the future. "I think you're seeing a manifestation of that strategy happening right now. There are really two big series of launches going on at the moment. One is Windows Phone 8, and Windows 8 in general. We think we have the leading Windows Phone 8 device ... and in the Android market, between the Droid DNA and the One X+, we think we have the leading edge there as well."

 

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  • 8 Hide
    marcolorenzo , November 19, 2012 1:19 AM
    Who the hell is Woodward? You only mentioned a Wall Street analyst called Shaw Wu but you just threw the name Woodward out of nowhere. A good article always gives a small introduction to any new names mentioned. Seriously Zak, who did you blow to get this job?
  • 1 Hide
    darkavenger123 , November 19, 2012 1:43 AM
    Why bother with continuos shooting if all the images sucks....they should focus on making a better camera which can match say 90% of the Lumia 920....then they can tout to have the best camera on Android platform. HTC don't have much selling points on Android nowadays and simply can't hope to catch up with Samsung if they don't have some concerete selling points.

    I doubt they can do better with Windows Phone with Nokia around....seriously, if i buy a Windows Phone, Nokia is the only choice...since it's all the same in terms of UI and most specs except the camera!
  • 6 Hide
    TunaSoda , November 19, 2012 1:45 AM
    Who cares, GO SAMSUNG! ;) 
  • 3 Hide
    Anonymous , November 19, 2012 2:35 AM
    @marcolorenzo he obviously lifted it straight from this article.

    The patent deal between HTC and Apple doesn't mean HTC will lessen its focus on Google's Android OS, HTC Americas president Mike Woodward said today.

    http://www.pcmag.com/article2/0,2817,2412088,00.asp
  • 3 Hide
    Kami3k , November 19, 2012 3:01 AM
    No HTC phones for me.

    I suggest everyone do the same, then Apple gets zero money by default.
  • 3 Hide
    tomfreak , November 19, 2012 9:40 AM
    Quote:
    said the deal may result in Apple netting $280 million a year by pocketing $6-8 per HTC handset shipped.
    I dont fund the patent troll, for this reason I will not even consider HTC
  • 1 Hide
    zybch , November 19, 2012 9:55 AM
    So continuous image shooting? We call that video.
  • 1 Hide
    ojas , November 19, 2012 10:09 AM
    and Apple wont even pay $2 per device to Motorola...
  • 1 Hide
    Anonymous , November 19, 2012 12:30 PM
    while im against apple in nearly anything, htc has made great quality phones. they might not have the best of the best, that usualy goes to samsung, but they take that runner up seat quite well.
  • 0 Hide
    cookoy , November 19, 2012 12:52 PM
    Mike Woodward - president of HTC North America
  • 0 Hide
    Anonymous , November 19, 2012 1:12 PM
    Well look at the new HTC Droid DNA. It has rounded corners. They probably signed the deal because they are sick of all of Apple's bullshit and just want to develop phones.
  • 0 Hide
    -Jackson , November 19, 2012 3:18 PM
    Kami3kNo HTC phones for me.I suggest everyone do the same, then Apple gets zero money by default.

    Well, due to my unsatisfactory experience with my current HTC 7 Trophy, I sure as hell won't be getting another HTC. Not to mention I'd be giving CrApple money if I did.
    Besides, I've always wanted a Lumia 800/900. Looking forward to getting a 920 after my current contract is finished.
  • 0 Hide
    Anonymous , November 19, 2012 3:19 PM
    HTC is a company in decline at the moment. They're making compromises on the newest devices and cannot provide timely updates and/or OS upgrades for the devices they have out now. Customer support is almost non-existent when you ask about hold-ups for promised OS upgrades or software fixes. The latest blunders with the Driod DNA are proof that they have compromised too much. the Droid DNA features a short battery life, no expandable storage, no removable battery, 16 GB internal storeage (only option) and HTC is telling everyone to use cloud storage on metered data plans. That just isn't acceptable in many consumers eyes. It's no wonder their profits are going down the drain.
  • 0 Hide
    del35 , November 20, 2012 8:00 PM
    HTC should put a user replaceable battery in your flagship phones and their phone sale might go up. Stop imitating iCrap. People who consider buying your phones are not the iTard types. Imitate Samsung.
  • 0 Hide
    ronnyolsen82 , November 21, 2012 8:33 AM
    I have an Android mobile (but it is a Samsung Galaxy S2). I like the Android devices but whenever I am thinking about Android my choice will always be Samsung. I am even developing a VoIP app for Android (if you are interested: http://www.voip-sip-sdk.com/p_456-voip-android-integration-voip.html). Even if I would consider switching to a Windows Phone 8 OS mobile then that would be a Nokia Lumia 920.
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