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Apple Planning Product Launch for Anniversary

By - Source: BGR | B 21 comments

Apple’s chain of brick and mortar retail stores is about to turn 10 years old and it seems the company is planning something special to commemorate the day.

This Thursday will mark 10 years to the day since Apple’s first retail store, at Tysons Corner Center in McLean, Virginia, opened its doors. Apple has certainly come a long way since May of 2001 and, if the latest rumors are to be believed, the Cupertino-based company has something very special planned for this weekend.

Boy Genius Report cites sources that say there’s an overnight shift planned for 10-15 employees from every store starting late Saturday and continuing through to the middle of Sunday. Employees working this shift will be required to sign an NDA with Apple and their cell phones will be locked away in the main office. Black curtains will be hung in the windows to prevent people from seeing in and BGR’s source says that stores have already received hardware to install, and are expecting more to come on Friday or Saturday. Employees have also downloaded "gigabytes of data from Apple corporate" labeled "training." These files will be inaccessible to managers and everyone else until Saturday afternoon.

Considering part of this grand plan is said to include black curtains in Apple store windows, we should know if there’s any truth to these rumors by Saturday afternoon. But what is it Apple has got going on? Could it be the new iPhone? Apple’s nose was put firmly out of joint last year when the iPhone 4 was leaked by Gizmodo. The first iPhone to feature a completely new design, it was a pretty big deal for Apple, but pictures and video were available well in advance of the WWDC 2010 launch. For a company that loves to keep products completely under wraps, that was a big blow. Is Apple planning to surprise everyone by springing an early iPhone 5 launch on us? Are all the reports of an iPhone 5 delay the work of Apple’s expert PR team? We’ll know in a few days!

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  • 0 Hide
    pkadair , May 18, 2011 5:22 AM
    I bet it's nothing impressive.

    Quads in laptops- check
    SSD's really expensive- check
    Consumer forced to decide whether or not to spend (min) $1,500.00 superfluously- Check
    Apple improving it's bottom line- CHECK

    Apple likes money.

    P.S. Typed from Macbook Pro. =\
  • -1 Hide
    fyasko , May 18, 2011 5:58 AM
    unless it is an ivagina and it's free idon't want it... ialdready have an ipod,
  • 0 Hide
    JOSHSKORN , May 18, 2011 6:20 AM
    fyaskounless it is an ivagina and it's free idon't want it... ialdready have an ipod,

    It's the iCarumba. A birdie told me so.
  • Display all 21 comments.
  • 0 Hide
    Ragnar-Kon , May 18, 2011 7:26 AM
    Better be the iTaco, and it should make tacos... cause I want a friggen taco right now.

    Anyway, I am curious. First thing that comes to mind is that it is the iPhone 5... BUT I think it would be super hard for Apple, AT&T, Verizon, and all of the other iPhone carries to keep that a secret, so must be something different. Can't be a new Macbook, iMac, or Mac Pro since they refreshed all of those product lines recently. Can't be an iPad 3... cause... well thats just stupid to release a new iPad so close to the release of the current model.

    So my bet is on a new iPod line revamp, or a new product entirely.
  • 0 Hide
    rantoc , May 18, 2011 7:37 AM
    My guess is a pink iphone that will be available for order, however considering the time it took to bring a white one - A delay for delivery due to "green fruit engineering" difficulty's can be expected!
  • -1 Hide
    back_by_demand , May 18, 2011 8:31 AM
    It's the iPancreas, a magical and revolutionary way to recover from Pancreatic cancer
  • 1 Hide
    molo9000 , May 18, 2011 10:36 AM
    hm.... lots of Apple products are at the end of their product life cycle.
    iPhone, pretty much all iPods, the white MacBook and the Mac mini need the Sandy Bridge treatment, and the Mac Pro is waiting for Intel's new sockets and Xeon processors.

    I think a new iPhone is unlikely. Just throwing a new iPhone out there without a lengthy keynote does not create the right kind of buzz.

    I'd say new iPods.
  • 0 Hide
    sbgirling , May 18, 2011 12:25 PM
    Apple is launching a $1,000 scaled back version of the Mac Pro using the i5/i7 processors. User replaceable, RAM/hard drives/video cards.
  • 0 Hide
    Anonymous , May 18, 2011 12:36 PM
    My guess is the iCloud with completely new iPods designed to work with the iCloud.
  • 0 Hide
    eddieroolz , May 18, 2011 1:31 PM
    Sure, whatever. I'll just do something else more interesting that day.
  • 0 Hide
    B-Unit , May 18, 2011 2:35 PM
    After the massive success that was the iPad, they're unveiling the next big thing, the iPon. ;) 
  • 0 Hide
    Anonymous , May 18, 2011 2:37 PM
    Any chance it's the new Lion os?
  • 0 Hide
    scook9 , May 18, 2011 3:02 PM
    Did not realize that was the first Apple store....I have been going to Tysons Corner Mall for 15 years haha
  • 0 Hide
    chickenhoagie , May 18, 2011 3:48 PM
    closed curtains? top secret? Yeah, definitely the HumancentiPad.
  • 0 Hide
    zzz_b , May 18, 2011 4:30 PM
    Who cares???

    Write something more interesting, PLEASE!
  • 0 Hide
    c0oim4n , May 19, 2011 2:02 AM
    dingerkinghAny chance it's the new Lion os?

    Thats what I was possibly thinking, but I don't see why they would do such a secretive launch... Steve announced it at WWDC last year, and slated a summer release. Besides, unless they completely revamped the entire OS, it's not enough for them to have that big of a release.

    I was thinking that it may be an Apple-based gaming console... Like a ridiculously suped-up Apple TV designed for gaming.
  • 0 Hide
    otacon72 , May 19, 2011 2:12 AM
    The funny part for myself is I spent the past 3 weeks researching what tablet I wanted. I tried them all and I settled on the iPad2. Flame me all you want but it's the most polished tablet out there. Once I get my Droid Charge I'll have a 4G hotspot to use it with. I still don't like Apple but I had to go to an Apple store in my area to even get one because every place was sold out of them and they know how to treat their customer's right. The Apple store was packed with people of all age groups. They had 3 seminars going on for people who just bought Macbooks and another for new iPad owners. They have seminars booked every day for everything you can do with any Apple product. For some people paying that extra money for an Apple product is offset by extra stuff you get. For the regular PC user that doesn't need that stuff I can see why so many people are down on Apple but for some the extra money is worth it. Although I'll never get an Apple computer when the iPhone LTE comes out for Verizon I might pick it up.
  • 0 Hide
    legacy7955 , May 19, 2011 4:29 AM

    Gotta be the " iDontneedit."

    The Apple "lifestyle" cult makes me puke. The comical thing is how many cultists pay through the nose to be a part of the "iN crowd".

    Anyone else see the CNBC pieces where the show the "drones" lined up down a block waiting to get into the Apple store in NY or wherever to buy the newest thing they don't need?
  • 0 Hide
    distanted , May 19, 2011 10:16 AM
    Geez, you guys are over-thinking this. Obviously, Apple plans on unveiling the iCurtain. It'll be available in black for the first 10 months, then in white, shortly before they introduce the iCurtain 2, which goes up and down at double the rate of the original iCurtain.
  • 0 Hide
    fir_ser , May 20, 2011 12:11 AM
    sbgirlingApple is launching a $1,000 scaled back version of the Mac Pro using the i5/i7 processors. User replaceable, RAM/hard drives/video cards.

    I hope so since the current Macbook version has old hardware such as the 3 year old Core2Duo.
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