After a series of unexplained delays, Pokémon Go Plus will launch on Sept. 16 for $34.99. It's a wearable device that connects to phones via Bluetooth LE and lets players catch the in-game monsters and collect items at Pokéstops with the click of a button. But at this point in the game's lifespan, is it already too late for the Plus?
Despite a lot of doubt surrounding the device in the mainstream, there are still 30 million active users playing the game around the world. Sure, 15 million players have dropped it, but the hardcore is still a huge base that's waiting for Niantic's every update to the game.
And clearly a lot of those people are excited by Pokémon Go Plus. You can't pre-order it anymore at GameStop or Amazon. It's sold out. And if this is anything like other Nintendo products (I'm looking at you, Amiibo), it will be very hard to get for awhile.
Some users are skeptical, though. In a Reddit thread about the announcement, players questioned how it worked, including if it guaranteed capture of Pokémon, which would remove a skill-based portion of the game. Niantic has stated that the accessory only catches Pokémon you already have, so you'll need to take your phone out to snatch new ones.
The other hiccup is of Niantic's own doing. At Apple's keynote speech this week, Niantic CEO John Hanke detailed that Pokémon Go will come to the Apple Watch by the end of the year. It will be a far richer wearable experience, but a $269 Apple Watch is also quite a bit more expensive than the $35 bracelet Nintendo is selling.
Nintendo will probably sell a nice amount of Pokémon Go Pluses initially. After all, they've already sold through the first batch and it's not even out yet. Word will get around about its capabilities, and it may even have the strength to last through the holidays.
My guess? It will be an initial success, then peter out, just like the app itself. But that initial success can make Nintendo and The Pokémon Company a pretty penny if they get smart about supply and demand.
We'll let you know what we think if we get our hands on one to try.