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Yahoo! Drops a Billion Dollars on Tumblr

Yahoo! and Tumblr today confirmed reports that Yahoo! was set to acquire the microblogging service for a sum in excess of one billion dollars. Yahoo! CEO Marissa Meyer announced the news in a blog post titled 'Tumblr. + Yahoo! = !!' For those worried that Yahoo! might not know what to do with a service like Tumblr, the former Googler said, "We promise not to screw it up."

"With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world," said Meyer. "Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month," she continued.

Tumblr will deploy Yahoo!'s personalization technology and search infrastructure while Yahoo!'s media network will gain 50 million blog posts. Meyer says that the combination of Tumblr and Yahoo! could grow Yahoo!'s audience by as much as 50 percent, carrying the web portal over the billion monthly visitors mark.

According to Yahoo!, Tumblr will operate as an independent company. Speaking on its own blog, Tumblr founder and CEO David Karp rushed to assure users that the acquisition wouldn't change the company for the worse.

"We're not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn't changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing," he said.

Karp went on to praise Yahoo! as "the original [I]nternet company" and said he couldn't be more excited to have Marissa Meyer's help. Reuters cites Yahoo! CFO Ken Goldman as saying Tumblr will help boost revenue by as early as next year.

  • nevilence
    who knew there was THAT much money in blogs, i think i need to rethink my job choices
    Reply
  • abbadon_34
    there's not, the money is in tricking other people to make your content
    Reply
  • okibrian
    The Tumblr thing was yesterday. We are on the Flickr
    Reply
  • okibrian
    The Tumblr thing was yesterday. We are on the Flickr 1TB thing today. Keep up.
    Reply
  • 10tacle
    I'm afraid the social media and blogs are here to stay. This is a different scenario than during the 2000 tech dotcom bust. Back then a lot of people were still not connected to the web, and investors realized that paper launches are not guaranteed.
    Today however, between mobile phones, tablets, and WiFi, everyone has access to instant social media and blogs anywhere. Further, unlike the internet's first six years of main stream use between 1994-2000 when people were limited to wired access inside, today's sites are all intertwined with connectivity and instant linking anywhere there's a WiFi or cellular signal. Combine that with all the advertisement that can be linked, and it's the next step in information/entertainment evolution, and it's here to stay until the next big thing.
    Reply
  • 4745454b
    Yahoo has $1B+?
    Reply
  • Azn Cracker
    ^ Yea they dont have to pay their crappy "journalists"
    Reply
  • cats_Paw
    I dont even know what this is :D.
    A billion aint that much thou, not nowdays.
    Reply
  • Cazalan
    The money is for the owners of the site selling advertising not so much the bloggers.
    Reply
  • alyssaethan1
    as Elizabeth replied I'm amazed that a mom can earn $7438 in four weeks on the computer. did you see this site go to this site home tab for more detail--->>> HTTP://WWW.JOBS34.COM
    Reply