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Zynga: New Hardcore Gamer is 40 and Female

On Saturday, Zynga's Director of Brand Advertising Manny Anekal said during the 2011 SXSW Trade Show that the company is not only changing the gaming landscape, but is increasing the landscape of the overall gaming experience. He backed that up with claims that at least one in five Americans play games offered by Zynga like Farmville, Cityville, Mafia Wars and even Words with Friends.

But one of the more surprising statistics he offered during his presentation was that women are the new hardcore gamers. “More women are playing Farmville than watching soap operas,” he said, adding that the 40-year-old mom spends the most amount of time playing Zynga games. He also said that they spend the biggest amount of money too.

"She is the new hardcore gamer," Anekal declared. He offered additional numbers, indicating that 55-percent of all gamers in the U.S. are women. Even more, 53-percent of Zynga players are women between 25 and 44.

During 2010, the average Zynga gamer played 68 minutes per day. This number is based on actual browser time, and doesn't include time spent playing Farmville and other titles on iOS and Android platforms. He said that if you cut that number in half, it's still an "enormous amount" even when compared to watching broadcast television.

Anekal's input was part of a session called Storytelling through Advertising: Engaging Players in Online Games which shared case studies from leading companies and discussed "practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong."

  • greatsaltedone
    That must be a very interesting definition of "Hardcore gamer" they have.

    As much as I may not like Zynga or their games, it's a good move for society as a whole -- becoming more accepting of gaming as an alternative to television.
    Reply
  • chickenhoagie
    these "women" probly aren't really women at all. thats the scary part..
    Reply
  • foogoo
    farmville is not a game
    Reply
  • kilo_17
    55-percent of all gamers in the U.S. are women
    I didn't think there were that many women gamers. Then again, is Farmville even a real computer game.....
    Reply
  • tomasf
    that notion of hardcore gamer is new to me.
    Reply
  • Khimera2000
    Not sure if i can really beleave it or not. To be honsest there are alot of hardcore gamers out there that are pissed off at being screwed. I think this is a better example of how the game market is changing, and how easy it is for a company like Zynga to steal alot of steam from the big boys when they ignore platforms.

    I would be playing alot more on my system if there was something worth playing. as it stands there isint much, so i dont play as much.

    Simple math really. Developers make games that are really neat (and takes advantage of the latest and greatest), gamers play games. flip it over Developers make games for weaker hardware, and port over Players get pissed off and stop playing, player waits for something descent.

    right now... theres alot of pissed off players waiting for something descent. Alot of these people have lost faith in the big developers because they have spent way too much line staring at the bottom doller instead of inhancing user experiance. with this out its obvious that Zynga has found a way to utilize some intresting features to bring in a new croud, And it does cater towards women more. farmville, fishville, and what ever that restaurant game is. they are cutesy games graphic wise. reminds me of the sims and my aunt.
    Reply
  • someguynamedmatt
    Farmville is not a computer game.

    Someone already said that, but I'll repeat it to second the thought.
    Reply
  • XZaapryca
    LMAO And Honda Civic's with spoilers are "race cars".
    Reply
  • rohitbaran
    Farmville is a serious game? I doubt.
    Reply
  • rpmrush
    Farmville is like any flash based game. It has very limited appeal to any real PC gamer. However, older chicks are seriously into it. All the animals and customized plants and crap. My mom, grandma, and especially aunt are all annoyingly addicted. My Aunt is a hardcore Farmville player. $400 a month earns her that title. That's hardcore gamer money and despite several family interventions, her monthly donations to Farmville so she can have the newest horse or tree keeps climbing.
    Reply