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Microsoft: No Gore or Sex in Windows Phone 7

Thursday Microsoft published the final version of its toolset and guidelines for developing Windows Phone 7 apps. The rules, located here in PDF format, seemingly take the same approach as Apple, making the platform restricted in regards to violence and sexual themes.

According to the guidelines, Microsoft will ban apps with images that are sexually suggestive or provocative (sexually provocative touching, bondage, masturbation, etc.), and with provocative images that reveal nipples, genitals, buttocks, or pubic hair. Apps also cannot depict or suggest prostitution, sexual fetishes, and more.

As for violence, WP7 apps must not have realistic or gratuitous violence including decapitations, impaling, gore, blood splatters, blood spurting, and blood pooling. Guns and weapons cannot be pointed toward the user and/or audience (there goes FPS games). Additionally, apps cannot contain strangulation/choking, people or creatures on fire, cruelty to animals, audio of humans or animals suffering--the list goes on.

Microsoft also wants to make sure developers understand that Windows Phone 7 isn't a clone of the iPhone. "If an application depicts any mobile or wired telephone, handheld PDA, or any other data and voice communicator, it must be either generic or a Windows Phone device," the company states.

To read the entire list of rules, download the PDF here--a final version of the WP7 toolset can be downloaded here. The Marketplace is scheduled to go live in "early October."

  • leo2kp
  • teaser should be fun playing 70 different variations of bejeweled............
  • dman3k
    There goes the dream of Halo Reach Mobile...
  • isamuelson
    Wow. This pushes me towards Android all the more!
  • micr0be
    more reasons to stick to android
  • Stryter
    But I love... gore
  • Trashit
    So if you want the WP7 to be different than the iphone, what you don't do is copy/paste apple's app guidelines.
  • IMAC
    No more Strip Po... err.. gamble related apps!! for me :(

  • leadpoop
    They are trying there best to make sure no one buys a WM7 phone aren't they!! Oh well.
  • chickenhoagie
    c'mon microsoft..I thought windows was all about open sourceness..I watch porn on Internet Explorer all the time :(

    okay maybe its not IE..but IE did let me download google chrome to watch porn :)