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Sony Launches 4K Ultra HD Video Service, New TVs

By - Source: Sony | B 9 comments

Sony has launched the world's first and only 4K Ultra HD video download service along with two new 4K Ultra HD TVs.

With all these 4K TVs hitting the market, where exactly will you find content to support this new eye-piercing resolution? Sony has the answer: Video Unlimited 4K, the world's first and only 4K Ultra HD video download service. The company also conveniently expanded its 4K Ultra HD TV line for even more ways to consume the freshly-baked super hi-definition content.

For starters, Sony launched the new X850A series of TVs that includes 55 inch (XBR-55X850A) and 65 inch (XBR-65X850A) models. The two TVs incorporate the same slim bezel and "elegant" design as seen with the previous X900A series, but without the integrated magnetic fluid speaker system. This allows customers the flexibility of connecting their existing, stand-alone home theater systems.

MORE: Sony Intros 65-inch Curved LCD-Based LED TV

"All models are Wi-Fi enabled and offer a wide range of internet connected services including Sony’s smart connect solutions, supporting cross-device connectivity between mobile devices and their TV." The company said. "With features such as One-touch mirroring and TV SideView, Sony’s XBR-series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem."

The two new Sony X850A models will be available next month through Sony Stores and select authorized retailers nationwide for $3,499 and $4,999 respectively, but customers can pre-purchase the TVs now at Sony has also reduced the price of its two X900A models, now costing $3,999 for the 55 inch model (XBR-55X900A) and $5,499 for the 65 inch model (XBR-65X900A).

As for Sony's new  Video Unlimited 4K download service, it's now live and offers over 70 feature films, movies, short-form videos and TV shows in native 4K Ultra HD resolution. This media can be rented or purchased, and then downloaded to a Sony 4K Ultra HD Media Player connected to a compatible 4K Ultra HD TV. A library of more than 100 is expected to become available in 4K Ultra HD before the end of the year, the company said.

Unsurprisingly, the Video Unlimited 4K prices aren't cheap, costing more than what consumers pay for Full HD content. The cost for TV episodes is $3.99, while feature films start at $7.99 for a 24-hour rental, or $29.99 for a purchase. The service will also sell UltraViolet copies so that customers can view their paid content on other high definition and standard devices.

Sony said Video Unlimited 4K is now accessible when using the Sony 4K Ultra HD Media Player (FMP-X1) with the current two X900A models, and the upcoming X850A models. Sony also has a program for owners of the Sony 84 inch 4K Ultra HD TV (XBR-84X900) to gain access to the Video Unlimited 4K download service.

Details on a program for Sony 4K projector (VPL-VW1000ES) owners will be announced at CEDIA later this month, the company said.

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  • 0 Hide
    chicofehr , September 5, 2013 5:21 PM
    I finally watch a movie that can utilize my Dell 30" monitor. It doesn't support 4k but it would still be nicer then the 1080 that I can watch now. I do everything on my computer and don't own a TV since 2004.
  • 1 Hide
    IndignantSkeptic , September 5, 2013 5:31 PM
    Ok good but dammit hurry-up with OLED!
  • 1 Hide
    c210pilot , September 5, 2013 5:39 PM
    "...but without the integrated magnetic fluid speaker system. This allows customers the flexibility of connecting their existing, stand-alone home theater systems."

    Err, how about FORCES.
  • Display all 9 comments.
  • 2 Hide
    Destoya Sniggwaffe , September 5, 2013 9:55 PM
    How many people who are buying $4-5k TVs dont have a pretty awesome home theater setup already? Not to mention the older models are still available for $500 dollars more with the same panels if you really want those dedicated speakers.
  • 4 Hide
    ubercake , September 6, 2013 1:54 AM
    Time to grab $5K out of my change jar...

    Also, just like Destoya Stiggwaffe said, no one cares about the TV's built-in speakers if they're spending this much on a television. They already have a surround-sound setup that no TV speakers can match.

    I'd like to see more companies looking at ways to reduce weight/bulk (even though they are already pretty thin) of this televisions without considering where to put the speakers. Just give me a great panel to match with my surround. Don't waste weight/bulk trying to figure out the audio part of it on a high-end television. Just give me coax and spdif out off the television so I can use it as a pass-through at most.
  • 1 Hide
    hannibal , September 6, 2013 5:36 AM
    3500$ for 4K TV is not so bad at all... Much cheaper than those first flatscreen TV from the past!
  • -2 Hide
    IndignantSkeptic , September 6, 2013 6:49 AM
    If it sounds like such a good deal then I bet there is a horrible catch such as it can't do 3D.
  • 1 Hide
    Ryan Klug , September 6, 2013 7:45 AM
    HDMI 2.0?
  • 1 Hide
    bunz_of_steel , September 6, 2013 8:09 AM
    $ony 4K? Gonna wait this one out till price$ come down to a respectable level and more 4K content becomes available and at a reasonable price too. Dang Seiko 4K is like $1000 only and sure doesn't have all the bells and whistles but those extra features are not worth $2000+ imo.
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