eDataSource, a provider of online competitive intelligence, claims that Amazon reportedly pre-sold 95,000 units of the upcoming Kindle Fire tablet/e-reader within the first twenty-four hours after it was made available on September 28. The company also estimates that sales of the other new Kindle units totaled approximately 25,000 units during the same twenty-four hour period.
"Recognizing that the folks who provide accessories often rake in the profits when fancy new devices are sold, eDataSource notes that 27-percent of Kindles were sold with some kind of accessory, and Marware protective covers were by far the most popular accessory for the Kindle Fire," eDataSource said.
eDataSource said that it gathered its data from a panel of 800,000 inboxes which allows the firm to gain insight into eCommerce sales. Within hours, eDataSource can get a read on "hot product launches" based on sales from leading eCommerce websites like Amazon and TigerDirect.
"By analyzing purchase receipts received by email, eDataSource is able to estimate the daily orders places at major ecommerce sites as well as what products are being purchased," the firm added. "eDataSource can then report on eCommerce trends at large or specific product sales."
Amazon's $199 Android-powered Kindle Fire is expected to ship in early November. So far there's no indication of how many Kindle Fire tablets have been pre-sold thus far, but if the estimates are correct, it will have outsold a quarter's worth of BlackBerry PlayBook tablets -- which shares the same base template -- in just a matter of days.
RIM previously reported that its tablet saw 200,000 units moving off the shelves during the entire second quarter of fiscal year 2011, and 500,000 units in the first quarter. Apple still rules them all, selling 300,000 units of the original iPad within the first day the product came to the market.