Facebook CEO Makes No Apologies But Promises These Changes

After nearly five days of silence, Facebook CEO Mark Zuckerberg has finally spoken up about a scandal in which an outside firm, Cambridge Analytica, collected the data of 50 million unknowing users of the social network.

Zuckerberg did not apologize, but he did promise to make certain changes.

Credit: Frederic Legrand - COMEO / Shutterstock.com

(Image credit: Frederic Legrand - COMEO / Shutterstock.com)

"We have a responsibility to protect your data, and if we can't then we don't deserve to serve you," Zuckerberg wrote in a post on Facebook today (March 21). "I've been working to understand exactly what happened and how to make sure this doesn't happen again."

MORE: The Real Scandal with Facebook

In the post, Zuckerberg puts the blame on Cambridge Analytica and researcher Aleksandr Kogan, calling the retention of user data a "breach of trust." But he also listed steps that the company will take to prevent similar abuse in the future. The first is more thorough audits of developers, with a promise to ban anyone who misuses user data. Zuckerberg also said they'll inform users whose data was mishandled, including those in this incident.

Additionally, he wrote that Facebook will remove developer access to user data if an app hasn't been used in three months and will further reduce the data you need to use an app to just your name, profile photo and email address. "We'll require developers to not only get approval but also sign a contract in order to ask anyone for access to their posts or other private data," Zuckerberg writes.

Zuckerberg also promised to put a tool on the top of the News Feed to ensure users know which apps have access to which permissions.

Chief operating officer Sheryl Sandberg shared the post and added her own comments, but also did not apologize. Neither executive commented on data Facebook itself collects, but focused on third-party apps.

This scandal, and Facebook's handling of it, has resulted in massive issues for the company, including a drop in market cap of more than $50 billion and a massive #DeleteFacebook campaign that took part largely on rival social network, Twitter. Cambridge Analytica may have used user data to create and target ads for President Donald Trump's 2016 election campaign.

Zuckerberg is slated to appear on CNN tonight at 9 p.m. ET.

Andrew E. Freedman

Andrew E. Freedman is an editor at Tom's Hardware focusing on laptops, desktops and gaming as well as keeping up with the latest news. He holds a M.S. in Journalism (Digital Media) from Columbia University. A lover of all things gaming and tech, his previous work has shown up in Kotaku, PCMag, Complex, Tom's Guide and Laptop Mag among others.

  • ken.bingham64
    Obama's use of FB api and datamining called genius and foward thinking while Trump use of it is called a scandal. Seems like the only scandal is one resulted in an outcome the left liked and the other the left hated.
  • jimpoopoo86
    mea culpa? no apology? hmmm, deliberate more like it. Communism on the march.

    What are you leaving out of your story here? Why?

    Obama used Facebook data, in the same way, to win in 2012 - you did not mention this at all, only targeting Trump.
    (https://www.investors.com/politics/editorials/facebook-data-scandal-trump-election-obama-2012/ )

    Quoting, "But keep in mind that it wasn't the Trump campaign that solicited the collection of the data. And, as we said, it didn't use the data in the general election campaign.

    Obama, in contrast, was collecting live data on active users right up until Election Day, and at a scale that dwarfed anything the Trump campaign could access."

    Here's more: Both Zuck and Sandberg demonstrated their clear biases in the 2016 election, as opposed to their claims otherwise. You failed to report that as well.

    (https://www.zerohedge.com/news/2018-03-20/facebook-coo-sandberg-john-podesta-i-want-hillary-win-badly )

    I don't care about your personal biases - that is not what you are a hired journalist to report on. But, if you are going to be a journalist for news stories, do a better job or have Tom's admit their own official bias to all rather than this passive-aggressive behavior. I don't like it.

    I like Tom's Guide too much to let this slide.