Speaking yesterday at IFA in Berlin, Sony CEO Sir Howard Stringer told attendees that the company would be releasing a firmware update with support for 3D Blu-ray playback in October. Sony was originally supposed to release the firmware update this month and Stringer gave no reason for the delay. The feature was first announced last January, at CES, right around the time of Avatar-mania.
PS3s have already been prepped for 3D gaming with firmware update 3.30, which was released at the end of April and the delay of 3D Blu-ray playback shouldn't break too many hearts. After all, there isn't exactly a vast selection of 3D Blu-ray movies to choose from at the moment.