Amazon Founder Wishes to Open Retail Stores

Amazon founder Jeff Bezos has expressed his desire for the world's largest online retailer to open its own retail stores.

In speaking with CBS News, Bezos addressed the question of Amazon entering the competitive brick-and-mortar industry. "We would love to but only if we can have a truly differentiated idea. We don't do a me-too product offering very well. When I look at physical retail stores, it's very well served. The people who operate physical retail stores are very good at it."

"The question we would always have before we would embark on such an thing is what's the idea, what would we do that would be different, how would it be better... we don't want to be redundant." he added.

When asked if a retail store came into fruition, would it have any advantage other than simply delivering profit, Bezos stated:

If a hundred companies are doing something, and you're hundred and first, you're not really bringing any value to society. And, typically the business results are not very good for something like that. We want to do something that is uniquely Amazon, and if we can find that idea, and we haven't found that idea yet, we would love to open Amazon stores.

Apple's success is undoubtedly one of the factors contributing to Bezos' desire to open retail stores to sell products such as the Kindle tablet. Apple stores generate the most retail sales per square foot in the United States, with plans to open up to 35 additional stores next year.


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  • fudoka711
    Of course Apple stores generate the most retail sales per square foot in the USA...selling gobs of small devices priced around $99-850 in a small store will surely get you that title.

    As for Amazon, I have no clue how they could bring something new/different/radical/unique to the brick & mortar business model, but I would be interested to see what they come up with, if anything at all.

    On second thought, maybe something having to do with same-day shipping? I know they use lockers in staples and are building new warehouses. Maybe they could, at some point, offer consumers yet another way to pick up their stuff. But what do I know xD.
  • keyanf
    I do not comprehend.
  • aevm
    Right now, Amazon's only competition in my city (in Canada) is Chapters. Chapters' only advantage is the ability to buy something online (at and return it to a brick-and-mortar Chapters store if it's defect. A physical Amazon store would take care of this. Just one in each city, downtown, small, and it doesn't even have to have anything on the shelves :)

    They could sell Kindles in the physical stores. Canadian residents have to order those from the USA and pay for shipping and customs fees, and wait a week or two for delivery, and be at home in the middle of a work day to make UPS happy. It would be quite convenient to be able to buy the Kindle locally.

    They could also use physical stores for pick-up orders. Since UPS is such a pain, I'd like to be able to place an order online and pick it up at a physical store when it's ready. Future Shop or Best Buy already do this in my city, and it's very convenient.