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Wix website builder review

A top-tier website builder that puts customization first

Wix review
(Image: © Wix)

Our Verdict

Wix is one of the best website builders available thanks to its flexible drag-and-drop editor and integrated tools for online businesses. However, it does suffer from poor customer support and essential add-ons can be pricey.

For

  • Incredibly flexible page editor
  • Support for online bookings

Against

  • Expensive extensions
  • Poor customer support

Wix is without a question one of the best website builders around. This flexible platform offers more than 500 modern templates for personal and business websites of all types. Better yet, you have complete freedom to customize your template with an intuitive drag-and-drop editor. Wix is one of the only website builders that enables you to place content anywhere on your pages. Online store owners will also find a wide range of business tools, including an email campaign builder and online booking support.

The main complaint we have about Wix is that it can sometimes be too flexible. The design process takes longer than for other, simpler website builders that lock you into a grid layout. The company also doesn’t offer great customer support unless you opt for a priority support plan.

So, is Wix right for you? In our Wix review, we’ll cover everything you need to know about this website builder to decide.

Wix review

Wix is a powerful website builder with more than 500 templates (Image credit: Wix)

Plans and pricing

Wix offers a variety of plans for standard websites and online stores. For those just starting out, Wix has a free offering that unlocks the drag-and-drop editor and 500 MB of bandwidth and storage. However, you cannot connect a custom domain to your website.

Paid options start with the Combo plan for $13 per month, which enables you to connect your own domain, removes ads, and gives you 2 GB of bandwidth and 3 GB of storage. An Unlimited plan, for $17 per month, removes bandwidth limits, upgrades you to 10 GB of storage, and includes visitor analytics. The Pro plan offers 20 GB of storage and an integrated events calendar for $22 per month, while the VIP plan adds priority technical support for $39 per month.

Wix review

Pricing options for a standard website at Wix (Image credit: Wix)

If you want to set up an online store, you’ll need a dedicated business plan. The Business Basic plan costs $23 per month. It offers everything the Pro plan does along with online payments. The Business Unlimited plan, for $27 per month, adds advanced eCommerce features like subscriptions, sales tax, and coupons. The Business VIP plan costs $49 per month and adds priority support and storage up to 50 GB.

Keep in mind that many Wix eCommerce extensions for things like shipping and advertising require their own monthly subscriptions. So, running an online store on Wix can get pricey quickly. You can try out any paid Wix plan for 14 days or upgrade a site you’ve built with a free subscription at any time.

Features

Wix has an extensive list of features. To start out, there are two different ways to create a website. For those who want a fully custom site, there’s the Wix editor. This is the classic drag-and-drop editor that comes with a selection of more than 500 templates. All of the templates are modern and fully responsive, and they cover everything from photography websites to online stores. With the Wix editor, you can completely customize almost every aspect of your template.

Wix review

Wix offers more than 500 modern and responsive templates (Image credit: Wix)

For first-time website designers and anyone who wants to launch quickly, there’s Wix ADI (Automated Design Intelligence). This is an AI-based site builder that asks you a few questions about what you plan to use your site for and then automatically generates several design options. You can customize your site’s content when using Wix ADI, but you don’t have the same level of control over its layout or look.

Many of Wix’s best features are reserved for online store owners. This website builder offers several important tools that other website builders lack, such as built-in event calendars, automated inventory management, and coupons and discounts with every business plan. Restaurateurs will find online ordering and reservations systems, photographers will find private client galleries, and musicians will find digital downloads for tracks and albums. 

We especially liked Wix’s support for online bookings. You can easily sell individual appointments, group classes, recurring events, or online workshops through Wix. Plus, the bookings module syncs with Google Calendar and automatically sends email reminders to clients to cut down on missed appointments.

Wix also has an app marketplace that enables you to integrate common business solutions into your site. The platform includes an email marketing software already, but you can easily connect a MailChimp or Constant Contact account. Alternatively, you can integrate Quickbooks into your online store to make accounting simple or add tools like Wix Site Search to make your online store a friendlier place for visitors. The only complaint we have is that many of these apps—including what we would consider an essential visitor analytics app—require additional subscriptions on top of what you’re already paying for Wix.

Interface and in use

Setting up a website with Wix can be a great experience if you enjoy website design, but an excruciating one if you just want to get a site up as quickly as possible. With Wix, you can customize nearly every element of your site.

That includes the layout of your template, which most other website builders don’t enable you to modify. The drag-and-drop editor enables you to place content elements anywhere on the page, including on top of one another. There are some simple snap-to rules and gridlines, but it can take a lot of trial and error to get all your content blocks aligned properly. On the plus side, you can create stunning combinations of text and image elements in Wix that aren’t possible with other website builders.

Wix review

The Wix editor enables you to place content anywhere on the page (Image credit: Wix)

One thing we found annoying was that when you change elements like fonts and color palettes, the modification is only applied to a single page. You’ll need to make the same change across your entire site to keep the style consistent. There could be an advantage to this flexibility, but in many cases it just makes the process of setting up a multi-page site more time-consuming.

On the whole, though, we found the Wix editor to be pretty intuitive. There are hundreds of different content elements available in Wix, many of them quite unique. That makes it easier to differentiate your website and capture the attention of visitors. When setting up an online store, the product pages are incredibly detailed. You can add an unlimited number of images, product videos, and SEO data, plus group items into collections and create unlimited combinations of size and color.

It’s also worth talking about the Wix blog editor, which most users will be pretty happy about. The interface is slimmed-down to give you a less crowded space in which to write, but you can still easily add images, videos, and other content. The blog editor also offers a tagging and SEO system that will be familiar for anyone who has used WordPress. We don’t think Wix’s blogging tools are better than what WordPress offers, but they’re impressively close in quality.

Support

Wix falls well short of the mark when it comes to support. You can get in touch with the company by phone or email, but response times are often lengthy. Email responses to basic questions can take up to two days, far longer than some of Wix’s competitors like Squarespace.

Phone support isn’t immediate, either. You have to call and request a call-back sometime between 6 am and 5 pm Pacific Time, Monday to Friday. You can’t choose a time window for your call-back and you won’t get an estimate for how quickly a support technician might get in touch. That makes Wix’s pricey VIP plans, which push your queries to the front of the line, look much more attractive.

The good news is that Wix offers a massive online knowledgebase for users. It’s neatly divided into sections based on topic and module, although there are so many articles that navigation can still be challenging. Many of the articles have images and short videos to guide you through the required steps, which is a nice touch.

Wix review

Wix offers a massive online knowledgebase, but limited phone and email support (Image credit: Wix)

Security

Wix is pretty lax when it comes to security, at least on the client side of the builder. There isn’t an option for two-factor authentication when you log into your website, for example. The company also doesn’t offer many details on its back-end security protocols except to say that it employs a full-time cybersecurity team. 

Thankfully, you can be confident that payments are secure. Wix is PCI-compliant and ISO 27001 accredited, signaling that the company handles customers’ credit card data securely.

Wix review

Wix is compliant with PCI and ISO 27001 security standards (Image credit: Wix)

The competition

Wix faces steep competition from builders like Weebly and Squarespace. All three website builders compete closely on cost and all three support eCommerce. Squarespace’s drag-and-drop editor isn’t as intuitive as Wix’s and you don’t have quite as much flexibility. However, Squarespace’s templates are some of the best in the industry and they stand out much more than anything Wix offers.

Weebly’s drag-and-drop editor is very similar to Wix’s, except that you are confined to a grid layout. This takes away some flexibility, but also makes the design process much faster. If your business relies on scheduling appointments, beware that Weebly charges a pricey monthly subscription for its Scheduler Pro tool. We also like the blogging interface in Wix much better than the interface in Weebly, which uses the same drag-and-drop editor as a standard web page.

Final verdict

Wix is one of the top website builders available today. It does have a few warts, such as poor customer service and a designer that can sometimes be too customizable. But Wix wows users with more than 500 modern templates and a massive library of unique content elements. The editing interface is easy to use, and you can speed up your site launch using Wix ADI. On top of that, Wix offers stellar tools for online businesses including bookings, digital downloads, discounts and coupons, and built-in email marketing software.