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Christmas Sets Record for iOS and Android Activations

By - Source: Flurry | B 9 comments

17.4 million device activations occurred on December 25.

More tablets and smartphones were activated on Christmas than ever before, according to data from analytics firm Flurry.

Device activations increased from a daily December average of 4 million to 17.4 million on Christmas day, representing an increase of 332 percent. It's also more than double the 6.8 million devices activated on Christmas last year, which was the previous single-day record holder.

More tablets were activated on Christmas this year than handsets, with the iPad accounting for a considerable proportion of the category. The Kindle Fire HD 7-inch tablet, meanwhile, experienced its strongest showing ever.

App downloads also increased by more than double their daily December average on Christmas. On December 25, device owners downloaded 20 million apps per hour, Flurry said.

"Over the next week, up through New Year’s Day, app download rates will remain significantly elevated. Flurry anticipates downloads to surpass more than 1.5 billion, and have a shot at breaking through the 2-billion download barrier for the first time ever. We look forward to accelerated growth in 2013, and continued success for developers."


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  • 4 Hide
    halcyon , December 29, 2012 10:15 AM
    Good stuff. Now with all this new attention if the App Store and Google Play can police the quality of the apps available and remove all the danger-fart-type apps. Maybe put low-selling apps on probation and if they don't pick up sales in a reasonable amount of time remove them (where the developer can resubmit after a certain amount of time).

    I'd like to see Google Play get some of the App Store's higher-quality offerings too.
  • 5 Hide
    diddo , December 29, 2012 11:03 AM
    Epic Windows 8 fail...
  • 1 Hide
    jhansonxi , December 29, 2012 7:11 PM
    diddoEpic Windows 8 fail...

    Haven't seen hard numbers yet but the anecdotal evidence doesn't look good:
    http://news.yahoo.com/microsoft-surface-trampled-bottom-tablet-pile-christmas-150544506.html


    Not sent from my iPad
  • 1 Hide
    Old_Fogie_Late_Bloomer , December 30, 2012 12:51 AM
    Honestly, at this point, I'd rather have an iPad than a Surface. Considering how much I dislike iOS, that's saying a lot. I can has Nexus 10 or Archos GamePad, please?
  • 0 Hide
    Anonymous , December 30, 2012 3:14 AM
    Still would rather like a Surface, although the price is a bit high - I'm actually waiting to see if the Surface Pro can supplement or replace my current laptop.

    Also, we don't even have Windows Phone 8 numbers at this time. Considering core similarities, I'm a bit unsure whether it's possible to break WP8 numbers from W8 numbers.
  • 0 Hide
    madjimms , December 30, 2012 4:26 AM
    I got my wife a $200 Nexus 7 & it takes massive shits on the $400-600 iPad (any gen). Although personally I would get the Asus TF700T :-D
  • 0 Hide
    pedro_mann , December 30, 2012 5:50 AM
    diddoEpic Windows 8 fail...

    Agreed, Win 8 is positioned as a complete loss. But, what I really wanted to get from the article was how many more activations Android got that iDevices? Sadly, the important figures were missing.
  • 0 Hide
    halcyon , December 30, 2012 6:41 AM
    MadjimmsI got my wife a $200 Nexus 7 & it takes massive shits on the $400-600 iPad (any gen). Although personally I would get the Asus TF700T :-D

    I used a Nexus 7 for a while. Indeed it's a nice kit but to say it releaves itself on all versions of the iPad is stretching it quite a bit. The Retina display simply looks far far far better. ...and I'd be surprised if it's any faster than an iPad 3 or 4. The iPad 3 or 4 and Nexus 7 are all premium. An Asus Transformer Infinity? Very nice...if you get one w/out pixel defects.
  • 0 Hide
    dalethepcman , December 31, 2012 7:22 PM
    Surface RT sucks, when the Pro gets released is when it will actually have some descent sales. If anyone was going to buy an ARM device, they should get an ipad, or a nexus, or a transformer tablet, not a surface RT.

    Out of all those 17.4m activations, I would have liked to have seen how many were Android vs IOS. I guess Flurry didn't want to see Apple stock take any more of a beating that it already has.
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