Startup Company Can "Print" Animated Graphics

By Kevin Parrish, published on November 17, 2009 at 1:50 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Software, Business
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Printable animated graphics on T-shirts and furniture is now a reality.

A startup company in Hasselt, Belgium is claiming to have developed a technology to print electronic displays on various surfaces including cardboard, paper, foil, and even plastic. According to EETimes, the technology makes use of an electroluminescent ink that can be processed like everyday paint material. The printed displays are actually animated, controlled by a driver chip that handles the timing and sequence of the animation.

Naturally, the company--Lumoza--wouldn't reveal the exact properties of the ink, only suggesting that it's a combination of phosphor-based inorganic material and organic material. Wouter Moons, the CEO of Lumoza, said the ink isn't anything related to OLED. The website provides photos of a few applications, one sporting a large banner and an animated DVD case for I Am Legend.

But the applications won't stop there. The technology could be used on ceilings, furniture, magazines, shirts, and even on a box of cereal. "In this first phase, we address the advertising and packaging industry," Moons told AZoNano. "Both are continuously looking for innovative products. The dvd-packaging industry has already shown interest, as they are looking for new appealing packaging alternatives. On the longer term, more sustained applications are envisioned, for example in the construction industry."

For now, the technology only achieves pixels at a size of 200 micron--meaning the image contains a resolution of 127 pixels per inch. The driver chip, which uses a microbattery, holds the animation content, although Moons indicates this may change in the future.

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Comments

nforce4max 11/17/2009 10:13 PM
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Nice its like Minority Report.

volks1470 11/17/2009 10:29 PM
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This is really cool. Reminds me of the moving harry potter newspapers, haha.

ProDigit80 11/17/2009 10:45 PM
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Whoa, me being a Belgian, can not believe that something actually useful came out of that country!
That's a first!

mrface 11/17/2009 11:08 PM
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waffles came from belgium and they are very useful...

on a side note, this is a really cool concept...

mayne92 11/17/2009 11:09 PM
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Great technology! However, to put it on retail products is only going to make the consumers pay high costs because of this implementation. We already pay high enough prices for things, why throw this on packages of whatever and jack the prices up? I'm not being negative about the technology, I'm being negative that we already pay as much as $30 a movie and with this, this is without a doubt going to make the price rise if the movie packing industry wants to implement such technology into your DVD case. So without investigating...when is this thing activated in its animation? I can see myself walking by a wall of DVD's with motion sickness because every DVD is moving...lol

imspecial 11/17/2009 11:11 PM
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Sounds pretty sweet, hope it catches on.

ssalim 11/17/2009 11:11 PM
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Very exciting. We can now have animated porn on the go!

winterlord 11/17/2009 11:24 PM
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this is pretty kool, i wonder if there a public company or private and what there ticker would be if so :)

Dekasav 11/17/2009 11:31 PM
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Animated Collector's editions, sweet.

skine 11/17/2009 11:39 PM
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ProDigit80 :
Whoa, me being a Belgian, can not believe that something actually useful came out of that country!That's a first!


There's nothing more useful than waffles and good beer.

NegativeX 11/18/2009 12:06 PM
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Video? A static image is pretty useless...

Camikazi 11/18/2009 3:40 AM
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Printed Animated Graphics, yet no video of it at all, just still pics. Won't believe it till I can see a video of it, even then...

r0x0r 11/18/2009 4:15 AM
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"Hey bro, I heard you like anime, so we put some anime on your anime so now you can watch anime while you watch anime!"

pythy 11/18/2009 4:17 AM
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We can print animated graphics out but we can't put up a video or even an animated gif to show this in action?? Come on Tom, you can do better!!

zmanz 11/18/2009 5:02 AM
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Great, another medium for all the insatiable idiots to take out their frustrations on humanity with another means for pornography...

surfer1337dude 11/18/2009 6:39 AM
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Hahaha....heard so many people talk about how this would be the future of fashion (Which I agreed with)....hopefully it doesnt end up like in the movie Wall-e though XD

Kelavarus 11/18/2009 11:21 AM
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The future is now.

It's also going to be irritating. Who can see the hordes of Halo idiots wearing shirts with animated pictures of teabagging? :|

anamaniac 11/18/2009 11:52 AM
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Kelavarus :
The future is now.It's also going to be irritating. Who can see the hordes of Halo idiots wearing shirts with animated pictures of teabagging? :|


I'm not even a Halo idiot, but I'd wear a animated tea bagging shirt.

hack__you 11/18/2009 1:07 PM
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sorry it's already old but...can it print crysis?

coldfyre 11/18/2009 1:58 PM
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I saw Tshirts with this tech on them being sold at Universal Studios in Orlando when I went for Halloween Horror Nights last month. I saw one that had a bouncing 10 band graphic equalizer, and others with animated flags for soccer team countries etc..

kalogagatya 11/18/2009 3:56 PM
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ahahahah someday there's gonna be condoms with animations printed on them :D

Anonymous 11/18/2009 5:46 PM
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I'd go for the dancing banana as an animated shirt, personally...

JohnnyLucky 11/18/2009 11:27 PM
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I don't think we need more advertising.

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