This integration was deemed critical to DreamWorks’ steep innovation in this and other films, as well as continued setting of new high-bars for the industry, according to the CTO, Ed Leonard.
Eighteen months ago, said DreamWorks CEO Jeffrey Katzenberg at a press screening of Kung Fu Panda, the “very rich, beautiful, and extraordinary textures and detail would not have been possible. “ Without this innovation, the environmental details, as well as mixing and matching between them, would not have been so seamless.
The DreamWorks-HP collaboration has also resulted in two "rules of rendering."
|Shrek’s Law, coined by DreamWorks animators, states that for every sequel, computer render hours are roughly doubled. We can expect approximately 50 million render hours for a Kung Fu Panda 2.|
|Shrek||5 x 10 to the 6th power render hours|
|Shrek 2||10 x 10 to the 6th power render hours|
|Shrek 3||20 x 10 to the 6th power render hours|
|Kung Fu Panda||25 x 10 to the 6th power render hours|
|Madagascar 2||30 to 35 x 10 to the 6th power render hours estimated|
|2009 Films||40 -50 x 10 to the 6th power render hours; all will be stereoscopic 3-D|
Each finished film is approximately 50 Terabytes; two to three terabytes are rendered nightly.
A corollary to Shrek’s Law is Jeffrey’s (Katzenberg) Law: You always want more (render hours, computing capability) than you have.