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Skype Voice Calling Now Features "Conversation Ads"

Skype announced on Wednesday that it has launched Conversation Ads for the Windows client, a new way to annoy users to the point that they purchase Skype Credit or subscribe to the service. These ads will be displayed when potential customers are making 1:1 Skype-to-Skype audio calls using Skype for Windows.

"We're excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment," writes Sandhya Venkatachalam in a blog. "Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together."

While users are talking in a 1:1 audio call, they'll see content that could "spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences." Venkatachalam said Skype users should look at the ads as a way to generate "fun" and make Skype "more engaging" and a "useful place to have conversations."

Whatever. Essentially Skype wants to interrupt your conversation by injecting additional topics into a user's train of thought based on location, gender and age. In an example image, Skype shoves the recipient caller over to the left and crams an advert to the right, this one promoting Pleasure Hunt 2. Yep, that name alone will spark interesting topics of conversation.

"The Skype experience is our top priority, which is why we we've taken our time testing what kind of advertising works best in the Skype environment, including Conversation Ads," Venkatachalam writes. "As we roll out this and additional commercial experiences in the future, we will continue to test, learn and make any necessary adjustments along the way."

Conversation ads are available for marketers to purchase in 55 markets where Skype is available, she said. Ads will be silent, non-expanding and run after the company has completed its regular detailed quality checks on the user's connection.

  • MrSiko
    Quoted : Skype users should look at the ads as a way to generate "fun" and make Skype "more engaging" and a "useful place to have conversations.

    HAHAHAHAHAHA!!! This guy is smooooth :D So that's why I haven't been generating enough fun recently, not enough ads :D Darn you AdBlock, or rather FunBlock(tm).
    Reply
  • icepick314
    so if the users are in voice call, there will be video ads on the window?

    simple solution...minimize the window!

    you don't need to have Skype window open to talk...I usually browse the net when I'm doing voice calls on Skype anyway....
    Reply
  • xympa
    Everyone knew this was what Skype was gonna become once M$ bought it.
    Reply
  • Chef_Boyardee
    Time to permanently switch to Tango I guess.
    Reply
  • southernshark
    I buy about 10 dollars worth of credits every six months anyway, just for when I have to call a land line. As someone who lives outside of the USA it is still cheaper to do International Calls that way.

    As for the annoyance of this... yes it is annoying, but as long as there is no audio it is essentially meaningless. I don't even look at the Skype window after I have made a call.
    Reply
  • atmos929
    and here I was thinking that they meant that it would feature ads in THE audio of the call... as if it was some kind of radio station... mm... not sure if "fun" but that would surely trigger a reaction in the conversation... mmm...
    *sends proposal to Venkatachalam and waits for check to arrive*
    Reply
  • KelvinTy
    I thought they have in call ads since the "update" to version 5.8? Why all the fuzz now? What I am interested is how often is it and would it screw with someone's data plan on a smartphone. Also, a patch or plugin or crack or purified version without it. ^_^
    Reply
  • eddieroolz
    While I realize they need to make money, don't they already feature ads in their Windows client...
    Reply
  • Zingam_Duo
    POP UP FUN :)
    Reply
  • syrious1
    We're excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment

    Trust me, this guy is the only one who is "excited" about ads..... and seriously who the fu@k has meaningful conversations about ads?!

    I want some of what that guy is smoking.
    Reply