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Google Acquires Aardvark to Answer Questions

TechCrunch yesterday broke the news that Google had acquired Aardvark for $50 million. The move represents Google's further dedication to staking its claim in the social market. Founded by two former Google employees, Aardvark lets users ask questions and get immediate responses from their friends and friends of friends.

The website also reports that, earlier this month, the company released a research report containing data about the company. Aardvark (vark.com) boasts 90,361 users, of whom 55.9 percent had created content (asked or answered a question). The site’s average query volume was 3,167.2 questions per day, with the median active user asking 3.1 questions per month.

Read more on Aardvark here, or check it out for yourself.

  • urlsen
    $50 million cheep...but will it be worth it?
    Reply
  • BluntObjection
    90K, that are only %50+/- active...Doesn't seem worth it IMO.
    Reply
  • bustapr
    So, they are buying a company that only has 90k users in hopes to pull in millions into buzz. Or are they just bringing aardvark in to have something to mildly compete with yahoo answer's glory. IDK.
    Reply
  • thackstonns
    urlsen$50 million cheep...but will it be worth it?Really I thought they spent to much, less than 100,000 users. With only 50 percent actually participating. Thats 1000 bucks per active user.
    Reply
  • stryk55
    bluntobjection90K, that are only %50+/- active...Doesn't seem worth it IMO.
    True, but once people who use Google's services are made aware of it by the Big G's brand marketing, that number will surely increase.
    Reply
  • cheepstuff
    bluntobjection90K, that are only %50+/- active...Doesn't seem worth it IMO.what stryk said... google will make their popularity explode.
    Reply
  • bydesign
    All I can say is I hope anyone that uses them understands the risk that they are taking. They already have too much knowledge about you. They need to be shut down now.
    Reply
  • JohnnyLucky
    Is Google going on an acquisition spree?
    Reply
  • I'm waiting for google to buy out facebook.
    Reply
  • neiroatopelcc
    bluntobjection90K, that are only %50+/- active...Doesn't seem worth it IMO.They bought technology - the actual site acompanying it is a mere bonus.

    shuffman37I'm waiting for google to buy out facebook.That'd be nice actually! Google almost never changes their layout. It'd be nice to keep the same facebook layout for more than a week for once.
    Reply