The video service deleted more than 2 billion fake video views in the channels of Universal, Sony, and RCA, according to Daily Dot. The decision apparently was made when YouTube found out that the companies were using view building services hired from sites such as Fiverr to create video views that never existed.
Sony/BMG's was hit the hardest with views dropping from a total of more than 850 million to just 2.3 million. RCA declined by 159 million views to a total of 120 million. Universal lost more than 1 billion views and now stands below 6 billion.
Google confirmed that the companies violated its terms of services, which prohibits users from artificially inflating video views. Google noted that the view stripping was "an enforcement of [the company's] viewcount policy".
Services that promise the perception of greater user exposure have become commonplace on the web. There are plenty of sites such as YouLikeHits, which allow users to increase the number of Facebook likes and Twitter followers. The tradition goes back to the news aggregation service Digg, which created services that would sell "diggs" to vote Internet content to the front page.