Skip to main content

Verizon Calls the iPhone a "Misfit Toy"

The first advert shows Apple's iPhone banished to the Island of Misfit toys because of AT&T's bad 3G coverage. The second shows elves packing phones with Verizon coverage for the nice kids and phones with AT&T coverage for the naughty ones. One elf adds, "Good luck surfing the net with that." The third TV spot sees a man fruitlessly trying to get signal while on his way home for the holidays. Upon his arrival he is gifted with a phone on Verizon's network.

All three ads feature the controversial maps that last week landed Verizon in court. AT&T complained that the two maps showing AT&T's 3G coverage next to Verizon's were misleading customers to believe AT&T had no coverage at all outside of its 3G areas. However, it seems Verizon disagrees as the company had no problem featuring the offending map in its new ads.

Check out the three new commercials below.

  • first
    Reply
  • doc70
    ATT would do better to extend their 3G coverage instead of spending useless money on stupid lawsuits. If Verizon was on GSM, I would not think twice about switching. I need GSM because I travel to other parts of the world as well and everybody (almost) uses GSM. That's why I unlock all my phones.
    The iphone is a misfit toy, just not only for the reason stated above... seriously, if you look at their AppStore 99.9% is useless stuff designed by 4year olds for the same consumer category.
    Reply
  • pooflinger1
    lol. These ads are great IMO. Calling AT&T and Apple out. Sure AT&T is pissed. Someone called them on their bluff, and they just lost after going all in and only holding a pair of aces. And I see no confusion like AT&T is claiming. The maps are CLEARLY labeled 3G coverage!!!!
    Reply
  • cadder
    iPhone is a toy but I'm not sure about the misfit part. My AT&T Samsung Epix is very slow to surf the net when in a 3G area, and in areas outside of 3G sometimes won't surf the net at all. So I agree that when you get outside of a 3G area you may have no coverage at all. I don't have any problems with actually talking on the phone, does anybody else still use them for talking too?
    Reply
  • datawrecker
    cadderiPhone is a toy but I'm not sure about the misfit part. My AT&T Samsung Epix is very slow to surf the net when in a 3G area, and in areas outside of 3G sometimes won't surf the net at all. So I agree that when you get outside of a 3G area you may have no coverage at all. I don't have any problems with actually talking on the phone, does anybody else still use them for talking too?
    You mean you can actually talk to people on those things!!!!!
    Reply
  • NegativeX
    While Verizon is certainly over exaggerating AT&T's coverage, AT&T's service is still junk.

    I had them for years and I could not go a day without a dropped call or shitty quality on the audio. Everyone thought I was always talking inside a giant tuna can.

    Went Verizon about a year ago and I'll never go back to anything else.
    Reply
  • Zingam
    Are these kind of commercials allowed in the US? I believe they are forbidden in EU! :)
    Reply
  • megamanx00
    Hah, I love those commercials.
    Reply
  • mdillenbeck
    Hmmmm... I think both are being deceptive.

    If you look at AT&T's coverage maps, at the nation-wide level they don't specify 3G coverage (you have to zoom in to discover Verizon's 3G coverage map is the same as what AT&T shows when speaking of 3G coverage ONLY).

    However, Verizon implies that you cannot get online at all if you are not in a 3G service area (you can, you speed just sucks - it is more like dial-up service than low end broadband service).

    My conclusion: All services suck overall, so look at what is good in the area you are going to be in.
    Reply
  • ravewulf
    Commentator voice:

    "And Verizon goes in for the kill with these new commercials. Talk about hitting where it hurts!"
    Reply