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Iwata: 3DS Wasn't Designed with iPhone in Mind

Ohs nos. Nintendo's Satoru Iwata said in a recent interview that the company didn't have the Apple iPhone in mind when designing its new 3DS system. Although Iwata admitted to using the iPhone and iPod on a personal level, he kept in mind what they mean to him as a competitor rather than be influenced by what they offer.

"If some people think that this might be the answer to the iPhone, then that should simply be the result. That is, it was not our goal to do that, but if people think that, it is the result," he said. "We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly. Anything that takes the time of a consumer might take away their interest in gaming, or their energies away from our products. Anything that does that should be our competition."

He added that it would be somewhat narrow-minded of Nintendo to consider Apple, Sony or Microsoft as its sole competitors. "We have to think of what kinds of experiences we can create that only Nintendo can create, and what no other companies can create. The result is the Nintendo 3DS. If you say it is a solution against what Apple offers today, it is also a solution against all of the other competition."

It's still up in the air as to how Nintendo will distribute the 3D-capable movies. We asked a Nintendo rep last week about the possible distribution process, only to receive a "we haven't announced those plans" response. Although the Nintendo 3DS will need to stay true to the company's roots by focusing on the gamer experience, the new device should incorporate some iPhone-like qualities to better compete against Apple's growing market share.

If anything, the wifi connection network will need to be more iTunes-like, allowing consumers to purchase and download movies, TV shows, and possibly even music in addition to the current library of Nintendo apps (aka DSiWare). How much would it hurt Apple if the Nintendo 3DS offered apps like Skype, Kindle, Slacker Radio and more?