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Apple Responds to Recent App Banning

Yesterday we did a double-take (or Jane did, I merely hit the floor) when Apple decided to throw out all the boobie-related apps from its Apps Store. That means no more bikinis, no more pasties, and no other flesh-exposing app that could in any way entertain the mojo. Some of us were rather insulted by the sudden sweep of censorship, however according to Apple, its move stemmed from heaping complaints from App Store users.

Philip W. Schiller, head of worldwide product marketing at Apple, told the New York Times that he had noticed a large number of flesh-bearing apps submitted by developers over the last few weeks, some of which contained what he called very objectionable content.

"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Schiller said.

But here's the question of the day: why did so many boobie-related apps get the boot, yet Sports Illustrated is still allowed to keep its bikini-clad girls on the app Store? "The difference is this is a well-known company with previously published material available broadly in a well-accepted format," he said.

Many app developers are shocked by the move. Fred Clarke, president of On the Go Girls, said that Apple originally didn't have a problem with his apps which initially hit the store in June 2009. But as of Monday, all fifty apps were removed without warning.

Clarke said that his company was earning "thousands of dollars" a day from the App Store. Now all of that income is gone.

“I’m shocked,” Clarke said. "We’re showing stuff that’s racier than the Disney Channel, but not by much."