AT&T amended its complaint against Verizon Wireless Wednesday night, asking the federal court in Atlanta to issue a restraining order against the rival company. Specifically, AT&T wants the court to prevent Verizon from running with a holiday ad campaign that claims the iPhone is a "misfit" device because of AT&T's proposed poor 3G coverage.
The argument stems from Verizon's use of maps within the commercials, depicting the wireless carrier's coverage across the nation with near inch-by-inch coverage visualized in red. AT&T's map, on the other hand, shows tons of white space, indicating that the company virtually has no coverage nationwide. The maps of course refer to 3G coverage, and AT&T said that they are misleading.
"Verizon makes the misleading statement that it has '5 times more '3G' coverage than AT&T, '" the company stated. "While this statement is literally true based on square miles, it is misleading because the overwhelming majority of the US population lives and works where both Verizon and AT&T have '3G' coverage. Indeed, from a population standpoint, Verizon only has 1.24 times more '3G' coverage than AT&T (285 million people/230 million people)."
According to AppleInsider, AT&T is asking for "treble damages" outside the injunction to stop the ads. AT&T said that Verizon violates 15 U.S.C. § 1125(a) , and that the rival made profits from false and misleading advertisements. AT&T is also seeking attorney's fees.
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