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AT&T To Court: Please Make Verizon Stop!

AT&T amended its complaint against Verizon Wireless Wednesday night, asking the federal court in Atlanta to issue a restraining order against the rival company. Specifically, AT&T wants the court to prevent Verizon from running with a holiday ad campaign that claims the iPhone is a "misfit" device because of AT&T's proposed poor 3G coverage.

The argument stems from Verizon's use of maps within the commercials, depicting the wireless carrier's coverage across the nation with near inch-by-inch coverage visualized in red. AT&T's map, on the other hand, shows tons of white space, indicating that the company virtually has no coverage nationwide. The maps of course refer to 3G coverage, and AT&T said that they are misleading.

"Verizon makes the misleading statement that it has '5 times more '3G' coverage than AT&T, '" the company stated. "While this statement is literally true based on square miles, it is misleading because the overwhelming majority of the US population lives and works where both Verizon and AT&T have '3G' coverage. Indeed, from a population standpoint, Verizon only has 1.24 times more '3G' coverage than AT&T (285 million people/230 million people)."

According to AppleInsider, AT&T is asking for "treble damages" outside the injunction to stop the ads. AT&T said that Verizon violates 15 U.S.C. § 1125(a) , and that the rival made profits from false and misleading advertisements. AT&T is also seeking attorney's fees.

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  • Shadow703793
    LOL. AT&T bit**ing about this is just EPICALLY funny. I want to see what the courts say.
    Reply
  • IzzyCraft
    Blame the industry At&t has a better system in place their 3G but the industry decides to slap labels such a 3G for a group of types of networks, at&t's is technically faster it's just not as robust as Versions so guess what that's what version markets they aren't going to do a speed comparison when they would loose. Don't take them to courts make your own commercial. T_T
    Reply
  • backin5
    You can't really sue them for saying something true.

    So if anything, AT&T should sue the lawyer(s) who told them they can actually win this case.
    Reply
  • IzzyCraft I don't think can speak english very well, but I will say this... Verizon may not be the fastest in terms of 3G but it still is the strongest, and if their claims are valid then AT&T doesn't have a leg to stand on. Oh and in terms of speed... its a damn cell phone my storm2 is plenty fast and I have a slingbox and can stream directly through their 3G perfectly well...
    Reply
  • MrHectorEric
    I don't think I've ever seen an advertisement that isn't misleading. I see insurance companies prodding each other, and of course there's Apple's ads making stuff up about Windows. None of them go QQing to the courts. The courts are just going to throw this back at AT&T.

    Don't complain about the competition, put more effort into making a better product. Despite advertisements, the products will speak for themselves.
    Reply
  • fazers_on_stun
    FYI - "the iPhone is a "misfit" device because of AT&T's proposed poor 3G coverage." would probably be better as purported :).
    Reply
  • CoderDunn
    "While this statement is literally true based on square miles, it is misleading because the overwhelming majority of the US population lives and works where both Verizon and AT&T have '3G' coverage"

    What about someone who travels a lot?
    Reply
  • AT&T, Apple, and Intel all suck at life, which is why they do business with each other...
    Reply
  • mitchmeister03
    News Flash: AT&T is suing for Verizon not comparing Apples to Oranges.
    Reply
  • kittle
    hrm. so the new thing is if you cant beat em, sue em?

    must be nice to be a lawyer.
    Reply