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Watch the New Windows Phone 7 Commercials

By - Source: Tom's Guide US | B 20 comments

Windows Phone 7 was just launched and there are tons of new handsets for us to drool over. Though we love us a good, meaty spec sheet, sometimes it's fun to look at how a company plans on selling stuff to the less technically inclined.

Building on Ballmer's pitch that phones shouldn't be something you stare at for more than a few minutes, the first ad shows a bunch of people so obviously engrossed in their phones that it's become a problem. The second commercial runs with the same idea but is a little easier to watch. Though the first is more visually pleasing, the second has more talking, more action and more intense music.

Check them out below and let us know what you think! If you knew nothing about phones would this tempt you to go Windows Phone 7 next?

Season of the Witch: New Windows Phone Ad

Really: New Windows Phone Ad

Discuss
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  • -3 Hide
    nevertell , October 11, 2010 5:10 PM
    They look great but make no sense.

    Actually that's what a commercial should be.
  • 5 Hide
    N.Broekhuijsen , October 11, 2010 5:17 PM
    Honestly the first ad should not be presented on it's own, it will confuse people, since it does not clarify the message it is trying to tell.

    I quite like the second one though, that looks like it should work...

    I've seen better ad's though, like Jeremy Clarkson's ad's of the Volkswagen Scirocco Diesel.
  • -2 Hide
    tmk221 , October 11, 2010 5:52 PM
    I bet they are all watching pr0n
  • 1 Hide
    AerieC , October 11, 2010 5:55 PM
    I understand the basic premise of the ads: the phones are more efficient, thus we can spend less time on them, but it's important to remember that people want smart phones BECAUSE of how much they can do on them (surfing the internet, apps, games, etc.).

    IMO these ads almost send the message: "Hey! WP7 doesn't have all the features those other phones have, so you wont spend as much time playing with it!"
  • 5 Hide
    sliem , October 11, 2010 6:03 PM
    2nd vid: was expecting the baby girl to say "really?"
  • -4 Hide
    DjEaZy , October 11, 2010 6:14 PM
    ... really? Lame!!!
  • -2 Hide
    Anonymous , October 11, 2010 6:42 PM
    now this is interesting, is MS actually marketing the phone towards the anti-iPhone crowd

    don't be a sheep by a windows phone..... based upon the uptake of android phones that could be one smart move, no use trying to convert the unconvertable (in general) aim for the more open minded crowd who might actually bite.... i'll be damned someone actually might have done a decent job of market research
  • 3 Hide
    Ragnar-Kon , October 11, 2010 6:47 PM
    xbeaterHonestly the first ad should not be presented on it's own, it will confuse people, since it does not clarify the message it is trying to tell.I quite like the second one though, that looks like it should work...

    Completely agree. First ad is horrible and to be honest I wouldn't know what was going on if I hadn't read the text in this article before I pressed play. Second ad is MUCH better.

    Do they make me want to buy a Windows 7 Phone? Umm... No. And I'll tell you why:
    The ONLY WP7 phone I've seen so far is the Samsung Focus. And it just so happens to have a shiny AT&T logo next to it. In fact, 3 out of 4 WP7 phones announced so far are exclusive to AT&T (4th being T-mobile). Why all of these phone manufacturing companies are falling into the AT&T trap, especially after hearing all of the carrier problems with the iPhone, is beyond me. Must be lots of money involved.

    Should be interesting to see how the phones do compared to the iPhone and the Android phones though.
  • -2 Hide
    haunted one , October 11, 2010 6:59 PM
    What I don't like is how the ads don't highlight any features of the OS. The message in the first ad is kind of hard to get across and easy to understand incorrectly.
  • 0 Hide
    N.Broekhuijsen , October 11, 2010 7:04 PM
    Ragnar-KonCompletely agree. First ad is horrible and to be honest I wouldn't know what was going on if I hadn't read the text in this article before I pressed play. Second ad is MUCH better.Do they make me want to buy a Windows 7 Phone? Umm... No. And I'll tell you why:The ONLY WP7 phone I've seen so far is the Samsung Focus. And it just so happens to have a shiny AT&T logo next to it. In fact, 3 out of 4 WP7 phones announced so far are exclusive to AT&T (4th being T-mobile). Why all of these phone manufacturing companies are falling into the AT&T trap, especially after hearing all of the carrier problems with the iPhone, is beyond me. Must be lots of money involved.Should be interesting to see how the phones do compared to the iPhone and the Android phones though.

    Well I gotta agree with you aswell!

    Situation im in though (not in US) I need a phone only, simlock free out of the factory (I hop around a lot of different countries). Needless to say, if you want a smartphone, with WP7 this might be hard to pull off, not to mention in my home country most of the WP7 services (XBOX live etc) will be taking a much longer time until they are out.

    I kind of get the feeling this is just another iPhone, with no open-source, carrier bound, .... to me it just looks like an iPhone but from M$.

    I also hate it when a beautiful designed phone's looks are spoiled by a carrier logo... uhg

    I don't mean to be bashing the phone, I quite like it actually, its just that I can't see this being practical for many people.

    Perhaps if M$ doesn't start being **ores like apple by screwing you over if you "Jailbreak" it, I might consider looking further into it.
  • 4 Hide
    Yuka , October 11, 2010 7:14 PM
    Pretty nice, very ad-hoc to today's way people pay attention to their phones xD

    Nice one MS.

    Cheers!
  • -2 Hide
    User69 , October 11, 2010 7:57 PM
    I can't wait until Verizon gets the iPhone so I can actually use my speedy 3g connection. Then Verizon will get their network bogged down.
  • 0 Hide
    jojesa , October 11, 2010 9:27 PM
    That was easy to make since I have seen most of these episodes happened.
  • -1 Hide
    twu , October 11, 2010 10:23 PM
    Stupid, funny, and make no sense ads that will make people remember. Does it make sense now?
  • 0 Hide
    Kryan , October 11, 2010 10:39 PM
    xbeaterI've seen better ad's though, like Jeremy Clarkson's ad's of the Volkswagen Scirocco Diesel.

    That was the best advert in the world. ever. and those VW geeks told him it was ridiculous...LOL
    I would have bought it based on clarkson's ad, but not theirs...or MS's new ads ...not enough explosions...
  • -1 Hide
    fjjb , October 12, 2010 1:09 AM
    its kinda cool to see the adds but Really? they are saying that after you buy our phones you will be bored and dont have nothing to do rather than do the normal living (which is what EVERYONE SHOULD DO!!!) still im confused
  • -1 Hide
    toastninja17 , October 12, 2010 7:50 AM
    It's sad because the first video is what the world is going to come to..
  • 1 Hide
    arges86 , October 12, 2010 2:43 PM
    interesting direction for an ad
    most phones tout that you can do more... all the time
    this is more of a do more for less [time] kinda thing.
  • 0 Hide
    cookoy , October 12, 2010 4:34 PM
    with smartphones you can surf the net, watch videos, read ebooks. you do need to stare at the screen for more than a few minutes to do these. otherwise what are those colorful big screens for. to look up our phone book?
  • 0 Hide
    Anonymous , October 12, 2010 6:54 PM
    @cookoy

    I believe the ads are moving towards the direction of the phone as a mobile tool/media, seriously no one reads a book, watch videos or surf the web and walks down the street at the same time, a true smart phone should not be a replacement book, tv or computer, it should be something that allows you to do more while mobile, might as well just drag a mobile living room behind you if you want to be doing those stuff while on the move

    all that computing power in our pockets and the best we can do is surf the web and play a few games, kinda sad really, NASA used far less powerful computing to put a man on the moon, innovation is not what it used to be.....
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