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Ubisoft Responds to PETA Backlash Over Assassin's Creed 4

By - Source: VentureBeat | B 52 comments

PETA is up in arms about the newest Assassin's Creed.

The People for the Ethical Treatment of Animals (better known as PETA) absolutely does not condone any sort of violence towards animals. Apparently, they won't even make an exception for animals featured in video games.

Recently, Ubisoft showed off the announcement trailer for Assassin's Creed IV: Blackflag, which would feature assassin's living a pirate's life. The game features hunting whales, which is something that PETA finds disgusting.

"Whaling—that is, shooting whales with harpoons and leaving them to struggle for an hour or more before they die or are hacked apart while they are still alive—may seem like something out of the history books," said a PETA spokesperson, "but this bloody industry still goes on today in the face of international condemnation, and it’s disgraceful for any game to glorify it. PETA encourages video game companies to create games that celebrate animals—not games that promote hurting and killing them."

Venturebeat contacted Ubisoft for a statement, and they responded hilariously in kind: "History is our playground in Assassin’s Creed. Assassin’s Creed IV: Black Flag is a work of fiction that depicts the real events during the Golden Era of Pirates. We do not condone illegal whaling, just as we don’t condone a pirate lifestyle of poor hygiene, plundering, hijacking ships, and over-the-legal-limit drunken debauchery."

Video games have been blamed in the not-so-recent past for spurring violence in youth. Should American's next fear be for increased whaling in youth?

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Top Comments
  • 35 Hide
    vertigo_2000 , March 7, 2013 4:15 PM
    We should stop harpooning whales and start harpooning PETA spokespeople.

    Which scenario is more likely?:
    A. Your average run-of-the-mill Teenage Timmy, after playing through the latest Assassin's Creed video game, pries his butt off his parents sofa, away from the TV and video game system, and decides that what he just did in the video game must be worth doing in real life. Goes to the local marina and hijacks a seaworthy vessel (checking before hand to ensure that the vessel has all the necessary harpooing equipment already on board). Googles how to operate a fishing boat and sails away from the convenience stores, shopping malls, teenage girls and whatever other things teenagers are into, out into the open sea. There, he displays a patience unheard of in modern adolescents, and waits for a whale to reveal himself. Now, a master of boating, he is able to both stear the vessel in order to chase the whale as well as fire the harpoon gun in order to kill the whale.

    or

    B. Timmy goes to the kitchen to heat a pizza pop while the next game loads on his gaming console.
  • 27 Hide
    blackscreen , March 7, 2013 4:05 PM
    Anyone else wishing Ubisoft's response was "PeTA can go eat a bag of rocks"?
  • 26 Hide
    sliem , March 7, 2013 4:07 PM
    Stupid PETA, this is a game. If your kinds are allowed to win, there would only be one game: Hello Kitty Island Adventure.
Other Comments
    Display all 52 comments.
  • 27 Hide
    blackscreen , March 7, 2013 4:05 PM
    Anyone else wishing Ubisoft's response was "PeTA can go eat a bag of rocks"?
  • 26 Hide
    sliem , March 7, 2013 4:07 PM
    Stupid PETA, this is a game. If your kinds are allowed to win, there would only be one game: Hello Kitty Island Adventure.
  • 17 Hide
    gggplaya , March 7, 2013 4:08 PM
    PETA needs to get over it. People need to eat, this is the cycle of life. It's no different than trapping where the animal may struggle to get out of a leg trap and be in pain for many hours before it's killed.
  • 24 Hide
    Vorador2 , March 7, 2013 4:10 PM
    PETA has way too much free time in their hands.
  • 25 Hide
    makaveli316 , March 7, 2013 4:11 PM
    Hahaha great response from Ubisoft :D 
  • 6 Hide
    anxiousinfusion , March 7, 2013 4:13 PM
    I want to see somebody make "Cannibal Holocaust: The Game" just to spite peta.
  • 35 Hide
    vertigo_2000 , March 7, 2013 4:15 PM
    We should stop harpooning whales and start harpooning PETA spokespeople.

    Which scenario is more likely?:
    A. Your average run-of-the-mill Teenage Timmy, after playing through the latest Assassin's Creed video game, pries his butt off his parents sofa, away from the TV and video game system, and decides that what he just did in the video game must be worth doing in real life. Goes to the local marina and hijacks a seaworthy vessel (checking before hand to ensure that the vessel has all the necessary harpooing equipment already on board). Googles how to operate a fishing boat and sails away from the convenience stores, shopping malls, teenage girls and whatever other things teenagers are into, out into the open sea. There, he displays a patience unheard of in modern adolescents, and waits for a whale to reveal himself. Now, a master of boating, he is able to both stear the vessel in order to chase the whale as well as fire the harpoon gun in order to kill the whale.

    or

    B. Timmy goes to the kitchen to heat a pizza pop while the next game loads on his gaming console.
  • 4 Hide
    leafman420 , March 7, 2013 4:16 PM
    Oh my gosh, Ubisoft is trying to kill??? Data?? You evil???? Ah um, I think I like booty more. :)  ftw ubisoft.
  • 9 Hide
    blubbey , March 7, 2013 4:16 PM
    Hey PETA! http://i.imgur.com/7FCAz.jpg Just kidding http://i.imgur.com/Mh88u.gif
  • -5 Hide
    chuckchurch , March 7, 2013 4:17 PM
    Nuke the Whales!
  • -5 Hide
    blppt , March 7, 2013 4:20 PM
    chuckchurchNuke the Whales!


    You gotta nuke somethin'
  • 22 Hide
    CaedenV , March 7, 2013 4:21 PM
    PETA; People Eating Tasty Animals

    Lets not go forgetting who these wackos really are. These are the same people who put up a huge fuss about home animal abbuse, while at the same time being the largest single animal killing group in the world.
    http://www.theatlantic.com/health/archive/2012/03/petas-terrible-horrible-no-good-very-bad-history-of-killing-animals/254130/
    http://www.petakillsanimals.com/
    http://sayanythingblog.com/entry/is_peta_protecting_animals_or_profiting_from_a_shakedown_game/
    http://www.nypost.com/p/news/opinion/editorials/first_let_kill_all_the_animals_DnyhE723tSo64mkmmM9SUN
    http://www.telegraph.co.uk/news/celebritynews/5106600/Peta-under-fire-over-claim-that-it-kills-most-animals-left-at-its-US-headquarters.html

    PETA is a group of thugs who swindle people into giving them money to line the pockets of the management, while providing a stage for morons and strippers to whine about injustices. Anyone for animal rights ought to be against PETA.
  • 8 Hide
    sykozis , March 7, 2013 4:24 PM
    PETA....."People for the Ethical Treatment of Animals"....what a joke. If it wasn't for acts that they deem to be "unethical treatment of animals"....PETA wouldn't have any members. The human race has treated animals "unethically" (according to PETA) for a million years (or more).... If it wasn't for such behavior, organizations such as PETA wouldn't exist because the human race wouldn't exist.
  • 8 Hide
    Onus , March 7, 2013 4:30 PM
    CaedenVPETA; People Eating Tasty AnimalsLets not go forgetting who these wackos really are. These are the same people who put up a huge fuss about home animal abbuse, while at the same time being the largest single animal killing group in the world...Anyone for animal rights ought to be against PETA.

    I have a friend involved in the "no-kill" movement, and he has also pointed this out. PETA is made up of hypocritical parasites, nothing more.

  • 15 Hide
    basketcase87 , March 7, 2013 4:34 PM
    Stabbing people in the throat with a hidden blade is ok, but killing a few whales is over the line. Makes sense...
  • -1 Hide
    hate machine , March 7, 2013 4:35 PM
    While the response is very good, I wish they wouldn't have acknowledged them at all and chose not to respond. Doing so would have given them less power.
  • 7 Hide
    curly0924 , March 7, 2013 4:36 PM
    PETA doesn't like the hunting of whales. So why not hunt PETA members instead. :) 
  • 6 Hide
    thomron1977 , March 7, 2013 4:38 PM
    Ubisoft has some dick DRM...but this comment is classic. Im a fan, if only for a second....
  • 3 Hide
    chuckchurch , March 7, 2013 4:49 PM
    I'm going to go play some Carmageddon...
  • -3 Hide
    ven1ger , March 7, 2013 4:54 PM
    Seems a lot of people like to use hyperbole or just like to exaggerate. I don't know much about PETA except they have a cause, should they worry about what a game depicts? No, I'd think they should concentrate on the real world as there are more issues in the real world than to take on what happens in the imaginary world.

    Now, as to the people responding against PETA, let's see about some of the so-called facts brandied about, humans have only existed on this world for an estimated 200,000 years. The humane society and shelters like it takes in an estimated 5-7 million cats and dogs per year, they euthanize an estimated 3-4 million per year, nationwide. The cost to feed, shelter and medical issues for a cat/dog costs about $600 - $800 per year per animal.

    As any animal shelter cares about an animal, they can't afford to feed and shelter every single animal that is poorly treated or let loose, that is why euthanizing unwanted animals is considered humane. I've spent time at animal shelters and even adopted rescued animals.
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