YouTube has acquired a small Irish start-up that it hopes will improve the quality of video being uploaded to the video sharing site.
Google’s YouTube team today announced that it had acquired Green Parrot Pictures, a digital video technology company founded six years ago by Anil Kokaram, Associate Professor at the Engineering School of Trinity College in Dublin. In the few years it has been around, Green Parrot’s technology has been used in major motion pictures like Lord of the Rings and X-Men. Now, YouTube is ready to get the Green Parrot treatment.
“Take, for example, videos of recent protests in Libya,” said Jeremy Doig, Director of Google Video Technology. “Although emotionally captivating, they can be jerky, blurry or unsteady. What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your video is simply being uploaded to the site?”
Doig says the folks at Green Parrot will act as a source of new ideas and further innovation at YouTube and Google, which means we’ll probably be waiting a little longer for that rescue from shaky cellphone cam videos. In the mean time, check out a few examples of what Green Parrot’s technology is capable of: