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Rumor: Google Preparing to Open Retail Stores

By - Source: 9to5 Google | B 9 comments

Could Google stores be coming to your town soon?

Google has come a long way since it launched as a search company in the 90s. The company is now competing with the likes of Microsoft and Apple in the computing, mobile and software markets. Now it seems Google is set to take its first big step into the brick-and-mortar retail business. According to the latest rumors, the Mountain View-based company could soon open up its own Google stores. These would be different to the 'store-within-a-store' concept the company has in place in many electronics stores in the United States and in the UK.

9to5 Google cites an 'extremely reliable' source that says Google is in the process of building stand-alone retail stores in the United States. The move mirrors Microsoft's decision to follow Apple into the retail market and according to 9to5's source, Google's first stores will be open in major metropolitan cities in time for the holidays.

The purpose of these stores is to offer consumers a place where they can go to try the latest Google products, including those under the Nexus and Chrome brands. The big motivator being Google Glass, which Google apparently believes people will want to try before they buy.

This is not all that surprising a development. When you consider the criticism Google faced over the Nexus 4 launch, it's easy to see why the company might be looking towards other avenues of distribution. And with a product like Google Glass, Google will need a retail presence if it wants adoption to extend to the average consumer. 

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  • 0 Hide
    jesusgotnailed , February 19, 2013 10:31 PM
    So true. From a search engine to a operating system for cell phones
  • 5 Hide
    wemakeourfuture , February 19, 2013 10:45 PM
    Google is probably one of the best examples of a company acquiring other companies and making it work.

    Their track record on acquisitions and adding value to their company is impressive.
  • 6 Hide
    dalethepcman , February 19, 2013 11:31 PM
    wemakeourfutureGoogle is probably one of the best examples of a company acquiring other companies and making it work.Their track record on acquisitions and adding value to their company is impressive.


    Thank god their not like HP in that sense, acquiring other companies then sh1tt1ng on them and burning them. (RIP palm \ Voodoo pc \ 3com \ EDS, etc..)
  • 0 Hide
    jhansonxi , February 20, 2013 1:13 AM
    I wonder if they'll have a garage for fixing Google cars.
  • -2 Hide
    CaedenV , February 20, 2013 1:30 AM
    Why on earth would you do this? Yes, it works for Mac, but they have been doing it forever. I cannot think of a modern tech company that has done this successfully. Not that it cannot be done, I am just lost as to why they would feel compelled to do it.
  • 1 Hide
    Hellbound , February 20, 2013 1:47 AM
    lol, I'm sure Apple will ready the lawyers for some obscure store design feature they will contest... "that wall has curved intersecting right angles, we have a patent on that...."
  • 2 Hide
    tobalaz , February 20, 2013 1:51 AM
    Is Apple going to sue if Google has windows in their store or square or rectangular rooms with rounded or boxed corners?
    Can't wait for another Apple sues article that just shows we're the ones paying for these idiots to fund their BS.
  • 0 Hide
    scannall , February 21, 2013 12:15 PM
    It doesn't make a lot of sense to me. Their revenue stream is data. The phones and tablets are sold at cost. So why add more cost? Unless you are raising the prices. And they don't care if they get your data off of Android or iOS.

    As long as you aren't on Windows Phone, they're happy. And at this point, that really isn't an issue.
  • 0 Hide
    g00fysmiley , February 21, 2013 12:46 PM
    ... build one in tallahassee fl so i can work there!
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