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Meet Blekko, the New Internet Search Engine

By - Source: Tom's Guide US | B 31 comments

Blekko offers customized search results using "slashtags."

Monday a new search engine launched in beta form offering a feature that supposedly filters out spam sites and those of poor quality. Called Blekko, the service is backed by millions in venture capital and promises full transparency with its search ranking data.

"When we started this company our goal was to build a search engine that not only let you do your usual searches but also lets you do searches that you just can't do anywhere else," Blekko chief executive Rich Skrenta said.

The search filtering is based on the company's "slashtag" technology, a tool comprised of recommended websites submitted by users. Searches can thus be refined by using the slashtag filtering system rather than trolling through all the highways and shifty, dark alleys comprising the Internet.

As an example, users can enter "iphone /tech /date" to receive results only from trusted tech-oriented websites in chronological order. Search results also offer five options--"tag" for adding the link to an existing slashtag, "seo" for viewing detailed SEO information, "links" to see inbound links for that particular url, "cache" to see a cached version, and "spam" for adding a website to your /spam slashtag.

Skrenta said that not everyone has to participate in order for the slashtag model to work. "Most people don't edit Wikipedia, yet we have a vast encyclopedia which long ago dwarfed the closed Britannica," he said. "But a small fraction of the Web audience that does get involved can help make the search experience better for everyone else."

Upon visiting the search engine for the first time, users will notice a social element right away--the ability to share custom-created slashtags with other users. New users can create an account and "follow" other user slashtags, send global messages, and integrate the account with Facebook and Twitter. Blekko has also created slashtags users can utilize immediately.

Could Blekko consume a slice of the Google pie? Despite many attempts by other search engines, Microsoft's Bing and Yahoo! have only succeeded in coming close to dethroning the search engine giant. That has yet to happen, and the launch of the Android and Chrome operating systems only stabilizes its foundation. Still, Blekko shows promise--especially with its built-in social feature.

To see a demonstration, head here.

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Top Comments
  • 20 Hide
    cashews , November 4, 2010 12:42 AM
    I am interested in more information on Blekko, I might Google it... err hang on.
  • 14 Hide
    maddocc , November 4, 2010 12:59 AM
    eyefinityYes I can just see lots of people queuing up to make you money. Or not.And honestly no offence but Blekko is the shittiest name you or anyone else could have come up with. Dead within a year for sure, try harder next time.


    And Google was not weird when u first head of it?
  • 10 Hide
    gekko668 , November 4, 2010 1:16 AM
    If it gain some traction, Google will buy it so no it not a threat to google
Other Comments
    Display all 31 comments.
  • 3 Hide
    LATTEH , November 4, 2010 12:36 AM
    interesting
  • 8 Hide
    Greg_77 , November 4, 2010 12:38 AM
    Though this concept seems interesting and I will try it, the "social element" of the search engine seems too complex. Honestly, though a small group of people may contribute to the engine's results like the Wikipedia example from the article, I can't help but feel that this group of contributors will struggle to cover the whole web. Also, when I search the web, i just want to search the web, not share my search results. Honestly, Google works for me. Simple, decently precise, and mind exceedingly simple. Maybe this new search engine is not meant for me. Plus, I like the dark alleys of the internet ;) 
  • 20 Hide
    cashews , November 4, 2010 12:42 AM
    I am interested in more information on Blekko, I might Google it... err hang on.
  • 2 Hide
    _Cubase_ , November 4, 2010 12:50 AM
    Good to see new stuff coming into play that offers something new to the table and is not just a carbon copy of the competition.
  • 14 Hide
    maddocc , November 4, 2010 12:59 AM
    eyefinityYes I can just see lots of people queuing up to make you money. Or not.And honestly no offence but Blekko is the shittiest name you or anyone else could have come up with. Dead within a year for sure, try harder next time.


    And Google was not weird when u first head of it?
  • 10 Hide
    gekko668 , November 4, 2010 1:16 AM
    If it gain some traction, Google will buy it so no it not a threat to google
  • 0 Hide
    jhansonxi , November 4, 2010 1:20 AM
    Quote:
    Microsoft's Bing and Yahoo! have only succeeded in coming close to dethroning the search engine giant
    Not even close. They've only managed to dethrone each other (more like pushing each other off of Google's footstool).

    Blekko seems like what OpenDNS is trying to do with DNS lookups. In both cases trying to keep intentional mis-tagging under control is the hard part.
  • 1 Hide
    eklipz330 , November 4, 2010 1:21 AM
    google will just buy them out
  • 1 Hide
    suncho , November 4, 2010 1:45 AM
    I'm mostly interested in the marking search results as spam aspect.
  • 0 Hide
    Randomacts , November 4, 2010 2:10 AM
    maddoccAnd Google was not weird when u first head of it?


    /thread
  • 0 Hide
    Pyroflea , November 4, 2010 2:29 AM
    Interesting to see a possible new contender out there. Name is retarded. Hopefully it pans out and finally gives Google some competition for once. I see no reason to change search engines though.
  • 1 Hide
    dogman_1234 , November 4, 2010 2:47 AM
    What I want to see is better security and PRIVACY. I don't want a large corp. sniffing my personal data and exploiting it to every Tom, Dick, and Harry online.
  • 0 Hide
    rohitbaran , November 4, 2010 4:06 AM
    cashewsI am interested in more information on Blekko, I might Google it... err hang on.

    +1!
  • 0 Hide
    ispam , November 4, 2010 4:26 AM
    It's cuil all over again...
  • 1 Hide
    7amood , November 4, 2010 4:59 AM
    I bet you everything that google will steal their slash tags idea and make it better... if their site traffic started to build up and show any sort of opposition towards google's secret plan towards world domination.
  • 0 Hide
    FloKid , November 4, 2010 5:41 AM
    7amoodI bet you everything that google will steal their slash tags idea and make it better... if their site traffic started to build up and show any sort of opposition towards google's secret plan towards world domination.


    Yap, just use any search engine for the word "world", the first search result will be www.google.com
  • 0 Hide
    Haserath , November 4, 2010 6:49 AM
    FloKidYap, just use any search engine for the word "world", the first search result will be www.google.com

    You forgot Blizzard's world domination plan: World of Warcraft.
  • 0 Hide
    vant , November 4, 2010 7:19 AM
    I just searched the term 'SC2'. What a terrible search engine. Google for me still.
  • 0 Hide
    alyoshka , November 4, 2010 7:24 AM
    I just checked it out, not to impressed though.......... prefer the results without all those advertisements.....
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