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Internet Plays Bigger Role Than Ever in Presidential Race

According to a study carried out by Pew Research Centre For The People and The Press, 46 percent of all Americans have used the Internet as a source for political news and to share their opinions and views about the presidential elections, compared to 31 percent of Americans in 2004.

In May and June of 2004, Pew reports that just 8 percent of people were using online resources to keep up to date on political issues. Numbers from April and May of this year show that this figure has jumped 11 percent, bringing the total to 17 percent.

This years elections have certainly been a prominent feature on the Internet and many candidates have turned to the internet in their campaigns. Not only that but we’ve also seen a huge increase in online support for candidates.

Social networking sites such as Facebook both had their fair share of Hillary and Obama groups, however, Pew found that social networking was used more by Obama supporters than those who backed Clinton.

Pew also says that while democratic supporters watch more videos online than republicans (51 percent vs. 42 percent), Obama supporters were more likely than Hillary supporters to garner political information on the web and of the young people surveyed, many were leaning toward Obama. More of Obama’s supporters are using the web than those who support McCain.

We’ve also seen many campaigns from supporters of candidates take off in a big way. This year has seen viral campaigns like Obama Girl. What started out as a video on YouTube, has become one of the biggest political viral campaigns we’ve ever seen and many fans of (home to Obama Girl) claim the videos are responsible for Obamas’s win, however this is something Obama Girl (aka Amber Lee Ettinger) herself admits is a bit of a stretch.

Click here to read the full report by Pew.