Skip to main content

Activision Teams Up with Flurry on Mobile Publishing Initiative

Activision has announced a new partnership with Flurry, a mobile advertising and analytics company, that will see the two team up for a new mobile publishing initiative to help out third-party developers.

Specifically, Activision and Flurry want to help with the development, publishing, distrubution and promotion of indie titles for Google's Android and Apple's iOS platforms. The games will be published under the Activision Mobile Publishing brand, with game devs retaining full control of their existing IP.

"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Eric Hirshberg, CEO of Activision Publishing.

"Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it."

According to the Verge, Activision's end-game here is to launch an Activision Mobile Platform that will compete with the likes of Game Center, Origin and Crystal. The company plans to offer guidance to independent mobile developers while bringing them into the fold of the new initiative.

Follow @JaneMcEntegart on Twitter.   

  • kcorp2003
    Great thing about being indie is that they work on their own terms and don't have to be told to add this or that into their game base on market research. Every publisher wants a piece of indie but once they have a saying into "development" that's when things gets ruined. It be great if they just focus on publishing, distrubution and promotion.
    Reply
  • DroKing
    I dsiagree Kcorp. Publishers need to stay the hell away from Indie crowd or imma go rambo on their asses.
    Reply
  • kcorp2003
    DroKingI dsiagree Kcorp. Publishers need to stay the hell away from Indie crowd or imma go rambo on their asses.
    isn't that what i said? we don't need their influence on the game however promoting a game is a hard thing for indie developers.
    Reply
  • vittau
    IT'S A TRAP!
    Reply
  • DroKing
    kcorp2003isn't that what i said? we don't need their influence on the game however promoting a game is a hard thing for indie developers.
    That doesnt work buddy. Look at our current publishers who chewed up so many developers who were "independent" in first place.
    Reply
  • Scar89
    DroKingI dsiagree Kcorp. Publishers need to stay the hell away from Indie crowd or imma go rambo on their asses.+1
    Keep Activision faaaar away from them. The last game I liked published by them was Rome: Total war and that series has since moved to Sega. :)


    Reply
  • kcorp2003
    DroKingThat doesnt work buddy. Look at our current publishers who chewed up so many developers who were "independent" in first place.
    lol i feel the pain too. But what motivates a studio to join a publisher? I hope in the future we can done away with publishers. But market research is the #1 thing that ruins a game (which is usually provided by publishers). everyone wants piece of their competitor sales like Call of Duty. A series i become to hate because of Activision and EA is pushing the line with me for Battlefield series.

    The only thing i have now is indie games and i want to protect it at all cause too. that is why i support fund raising for indie games i like at kickstarter.com.
    Reply
  • DroKing
    I agree with Kickstarter part but not Activision or any big money hungry publisher throwing money at them. However, other part I do agree with you on is that market research is definitely the one of the main reasons that made games horrible past 7-10 years give or take.
    Reply
  • when it comes to EA and Activision you need to treat it like drugs, just say no. might be enticing at first but will screw you over in the long run.

    kickstarter is great for indie developers, and steam also helps sell indie games. the indie market is perfect(in my opinion). if Activision and EA starts interfering with indie then its just gona be another bullshit series of repeat games.
    Reply