Skip to main content

Activision Teams Up with Flurry on Mobile Publishing Initiative

Activision has announced a new partnership with Flurry, a mobile advertising and analytics company, that will see the two team up for a new mobile publishing initiative to help out third-party developers.

Specifically, Activision and Flurry want to help with the development, publishing, distrubution and promotion of indie titles for Google's Android and Apple's iOS platforms. The games will be published under the Activision Mobile Publishing brand, with game devs retaining full control of their existing IP.

"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Eric Hirshberg, CEO of Activision Publishing.

"Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it."

According to the Verge, Activision's end-game here is to launch an Activision Mobile Platform that will compete with the likes of Game Center, Origin and Crystal. The company plans to offer guidance to independent mobile developers while bringing them into the fold of the new initiative.

Follow @JaneMcEntegart on Twitter.