When E3 attendees entered the West Hall of the Los Angeles Convention Center, they were greeted by a giant Kevin Butler graphic, showing off Sony's new PlayStation Move motion controls.
There were plenty of other outdoor graphics as well, including these sprawling banners for Fallout: New Vegas and Homefront.
2K Games takes top honors in the banner category with this Mafia II graphic.
Microsoft fired the first salvo at E3 with its press conference the day before the convention actually started. While the reviews on its presentation are mixed, Microsoft won attendees over by giving everyone at the meeting a free Xbox 360 Slim. The new console is significantly smaller than the original, and promises better heat management. New features also include integrated wi-fi, integrated optical audio, and a sleek new form factor.
Sony's press conference went over better than Microsoft's, but was still lacking in interesting news. Killzone 3 does look exciting, however, and playing in 3D (we watched it in 3D) should be a blast.
Gran Turismo 5 has been a long time coming, and to amp up the excitement for the title during its presser, Sony had a real SLS AMG Gullwing from Mercedes Benz outside.
Giant graphics aside, Kevin Butler, Sony's "fictional" VP of Hype and Excitement, made an appearance on Sony's stage.
For Sony, Nintendo and Microsoft, E3 press conferences are about winning the hearts and minds of gamers everywhere, and every year there is a general consensus on which company had the best press conference. This year it was Nintendo, hands down. From the 3DS announcement to the plethora of new titles coming our way, Nintendo dominated the console competition. Here we see Nintendo legend Shigeru Miyamoto playing through Zelda: Skyward Sword live on stage.