According to a press release, the focus is on developing user interaction methodologies including touch, gesture and voice technologies as well as information management for the driver.
For Intel, this product range is a natural evolution of its business model to sell processors into a volume market. Intel cited data that claims that the connected car is the third-fastest growing technological device, after smartphones and tablets. The company noted that the chip solutions for automobiles may reach sales of about $8.7 billion annually by 2018.
“Through this joint effort, we hope to improve the driving experience by enabling a seamless connection between mobile devices and the vehicle so when brought together they naturally adapt and work in harmony,” said Staci Palmer, general manager of Intel’s Automotive Solutions Division, in a prepared statement.
The use of processors in cars isn't new as even some midsized models have been integrating more than 100 different kinds of processors. Intel will have to carve out a substantial opportunity for its Atom processor, which is not common in cars.