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Intel, Toyota Working on In-Vehicle Entertainment Systems

According to a press release, the focus is on developing user interaction methodologies including touch, gesture and voice technologies as well as information management for the driver.

For Intel, this product range is a natural evolution of its business model to sell processors into a volume market. Intel cited data that claims that the connected car is the third-fastest growing technological device, after smartphones and tablets. The company noted that the chip solutions for automobiles may reach sales of about $8.7 billion annually by 2018.

“Through this joint effort, we hope to improve the driving experience by enabling a seamless connection between mobile devices and the vehicle so when brought together they naturally adapt and work in harmony,” said Staci Palmer, general manager of Intel’s Automotive Solutions Division, in a prepared statement.

The use of processors in cars isn't new as even some midsized models have been integrating more than 100 different kinds of processors. Intel will have to carve out a substantial opportunity for its Atom processor, which is not common in cars.

  • saturnus
    With Intel power the entertainment system will that mean the Prius' effective range just got halved?
    Reply
  • sixdegree
    Intel chip on vehicle? So when we want to buy a car, we have to buy the "K" trim level or else the doors couldn't be unlocked? Can it run Crysis on max setting? Do they do die shrink or new architecture for every 6 month? What's the socket for these chips?

    So many unanswered question...
    Reply
  • gerchokas
    I find it entertaining just to drive the car, if I need some entertainment I turn the music up or drive home, to play some games in an actual CPU...
    Reply
  • JOSHSKORN
    It needs to absolutely demolish the Kenwood 9980HD at 70% of the price to have any sort of chance.
    Reply
  • surely it costs a lot of money when is done.
    Reply
  • assasin32
    This is nothing new, they have been putting computer chips in cars for years. In fact it's why I decided to not get into the auto service I realized it was going down the same road as if I tried to get into a computer science field. The only real difference would be is I have to do heavy lifting and work with tools.
    Reply
  • Am i the only thats thinking of knight rider, but the 2010 version. i would buy that.

    imagine a Supra, with an Siri Like computer and uses an see through monitor/windscreen like the new samsung tech.

    that is not impossible, nor hard.
    Reply
  • Murissokah
    Is it only me, or isn't it a little dangerous for a car to be too entertaining?
    Reply
  • danwat1234
    WHy aren't new car's ECU an Atom processor? Or a ULV mainstream processor?
    I read an article that just recently cars are getting computers sophisticated enough for grille dampers, alternator behavior to act like a mild hybrid, direct injection, etc.
    Why are car manufactures so obsessed over this "CAN" bus thing?
    Reply
  • soky602
    sixdegreeIntel chip on vehicle? So when we want to buy a car, we have to buy the "K" trim level or else the doors couldn't be unlocked? Can it run Crysis on max setting? Do they do die shrink or new architecture for every 6 month? What's the socket for these chips? So many unanswered question...I'm sure it has enough power to run over Crysis.
    Reply