The Second Coming: A Resurrection of Jeeves

Jeeves is back! The friendly old Butler has returned to the UK version of Ask.com’s search engine.

It’s been years since any of us have seen hide or hair of Jeeves, the corporate icon Ask.com retired in 2006 after 10 years of service. Ask.com ditched Jeeves as search results became faster, more relevant and better in every way possible.

Apparently (and not many people know this), the reason Ask decided to take a step away from the Butler with all the answers was because he was commonly associated with not having many answers at all. The company admitted in its “Thanks, Jeeves” announcement that for a lot of people who hadn’t tried Ask Jeeves since 1999 or 2000, Jeeves meant asking questions and not getting answers.

“When it comes to our product, we're continuously evolving and improving. Our brand deserves a clean break to open people up to seeing how good we are. So, we're going to take the leap and strike out for a fresh identity, one that fits more with who we've become than who we used to be. One that revolves more around the site, and what it does for our users, rather than around a character.”

That said, people missed Jeeves and it seems he’s back by popular demand, despite Ask claiming people don’t want to visit a website with a butler. 



Right now the most asked question on Ask Jeeves is why is Jeeves back and Jeeves answers that question himself. Popular demand means our butler is back and in 3D.

“I popped out three years ago to travel the world in a quest for knowledge and I've returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching. And in that time the engineers toiled hard to make the site look better, work harder and be more personal...just like yours truly! I realise the questions are different now. Back in 2006 you wanted to know about spending money, now you want to know about saving it. That's why I've teamed up with TV's moneysaving expert Jasmine Birtles to bring you ten ways to save money, if I may. And don't forget to pop back and see me on the site throughout this week, I have some terrific prizes to give away!”

So will he be making his way stateside next? Don’t count on it. According to SearchEngineLand, citing Cesar Mascaraque, managing director of Ask Jeeves Europe, that results from polls run in the UK displayed a strong desire for the return of Jeeves. However, the same desire was not found in the U.S., although Ask.com did admit they did not run similar polls in the United States. That said, you you can bring Jeeves back in the U.S. by typing in askjeeves.com into your browser.