First reported by the New York Times this morning, Best Buy and TiVo have come together to form a broad partnership that will see Best Buy promote TiVo products in its 1,100 stores in the United States. In return, TiVo will develop a DVR that will allow Best Buy to advertise its products and services to TiVo subscribers.
So far it sounds win-win for both Best Buy and TiVo but kind of 'meh' for customers. What can you expect aside from Best Buy ads? The NYT report claims that TiVo also plans to make Napster available to its subscribers (though that is not included in the release) and Best Buy is apparently all set to finance efforts to bring TiVo’s software and search tools to the chain’s own brand of consumer electronics, like its Insignia HD televisions.
Financial details of the deal were not disclosed. Check out the full press release here.