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TCL's lessons of the past: Applying know-how in TV manufacturing to the smartphone world

(Image credit: TCL)

TCL has long been known for its high-quality and affordable TVs, which boast beautifully detailed colors and deep images. From its high-end mini-LED-based 8-series, to the ultra-affordable and easy-to-use 3-series, TCL TVs offer something for everyone.

Considering the fact that TCL has long been considered a TV manufacturer, you might assume that it has a long way to go before its phones can compete. That assumption, however, would be incorrect. In fact, it’s because TCL is a TV manufacturer that its phones are set apart from the rest. 

After years of experience in the TV world, TCL is poised to become a major player in the smartphone world. 

A heightened display experience

(Image credit: TCL)

As you might expect, perhaps the most obvious thing that TCL is bringing over from its expertise in the TV world is an incredible display experience. TV displays and smartphone displays have always been a little different, with TVs pushing the boundaries of display technology, but with TCL’s NXTVISION, the smartphone viewing experience is set to get a whole lot better.

NXTVISION is a display optimization technology that’s similar to the tech you’ll find in high-end TVs to enhance images and ensure that looking at the display is the best experience it can be. 

There are a few reasons for this. For starters, NXTVISION optimizes colors in real-time, meaning that colors on TCL smartphone displays will pop, and more so than other smartphone displays. NXTVISION offers 6-axis color enhancement, so no matter what colors are shown on the display, they’ll look beautifully bright and vivid.

The tech goes beyond that though. On top of creating much more vibrant colors, the tech also makes for increased contrast, sharper edges, and more. TCL’s phones offer nice, big edge-to-edge displays with an impressive 90% screen-to-body ratio. It's safe to say watching movies on a TCL phone is an awesome experience.

The audio problem

(Image credit: TCL)

A huge part of watching movies and TV shows and playing games is a great audio experience. Creating a great audio experience on a smartphone can be tough. Smartphones are relatively small, so the speakers that you can build into them can be limited. TCL has built great speakers into its phones though — and those speakers can get incredibly loud, so even in a group, you should easily be able to hear what’s going on.

But the phones go a step further than that. If you want to take your listening experience to the next level, you probably want to wear a pair of headphones. But what if you want to watch a movie with a partner or a friend? That’s where Super Bluetooth comes in. With TCL’s Super Bluetooth, you can connect up to an impressive four pairs of Bluetooth headphones to your phone, which means that you can all enjoy an impressive audio experience at the same time. Alternatively, you could pair your device to up to four Bluetooth speakers to make for a loud, immersive audio quality that will make the windows rattle. All from a smartphone.

You might be wondering what this has to do with TCL’s experience in building TVs. It’s simple. The company knows that a good listening experience is important to any viewing experience, and the company has solved that problem in multiple ways on its smartphones. Arguably, the audio experience on a phone is even better than that on a TV.

Experience in imaging

We’ve talked about TCL’s experience in displays making for a great viewing experience, but that experience also translates directly to a great camera. 

It makes sense. Creating a good viewing experience is all about processing, optimizing, and enhancing the image before it actually gets displayed. These days, capturing good images has just as much to do with image processing as it does with the actual hardware built into a phone.

The TCL 10 Pro, for example, offers a quad-lens camera with one 64-megapixel high res sensor with hybrid auto-focus, coupled with a 2-megapixel super low-light sensor, a 16-megapixel super wide-angle sensor, and a 5-megapixel macro sensor.

With excellent hardware and serious experience in image processing, TCL phones could offer among the best camera experiences out there.

A seamless experience

(Image credit: TCL)

Because TCL has experience in the TV world, the company knows that being able to switch seamlessly from screen to screen is important. If you have a TCL TV and a TCL phone, you’ll be able to integrate them seamlessly. For example, you can use your TCL phone as a remote for your TV -- which is especially handy for those who can’t manage to keep track of their remotes but always have their phones on them.

There are other integrations too. You can cast content from a TCL phone straight to a TCL TV, meaning that if you have a video on your phone, and want to see it on the big screen, it’s easy to do so. It’s a handy feature.

Value for money

The TV industry has been extremely competitive over the past few years, and the result is that you can get an incredible TV for a relatively low price. The smartphone industry is relatively competitive, but in recent years, flagship phones have been getting increasingly expensive. 

Thankfully, TCL is bringing the high value-for-money mindset to its phones. With TCL phones you don’t have to pay over a thousand dollars for a high-end device. You can pay $500 or less and get an incredible experience with flagship-level features.

From one to the other

TCL is a high-end tech company that has no problem entering the smartphone business. Add the experience of making incredible TVs into the mix, and you get an even better smartphone. From an amazing display, to a great camera, to awesome integration with other products, TCL’s know-how in the TV industry will ensure that its phones are among the best for the price.

Learn more about TCL here.