Over the weekend while playing some of the 1 vs. 100 Primetime on Xbox Live, I noticed ads for a local Canadian telecommunications company, Telus. Now reports and springing up that the same ads are now appearing regularly on the dashboard for Canadian Xbox Live users.
While ads are a part of the internet connected experience, many Xbox Live users are already paying a fee for the service.
Check out the video below for the ad in action.
For those of you outside Canada, have you seen ads on your Xbox Live dashboard?