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Nintendo Embarrassed to Be Sony, Microsoft

In an interview with Kotaku, Nintendo of America president Reggie Fils-Aime once again reaffirmed the gaming world that the next generation console will not be a HD Wii. The revelation echos numerous quotes made earlier that Nintendo has no plans to re-invent the Wii console in order to satisfy the hi-def consumer. In fact, he said that high definition by itself is not the next frontier.

"For us we need to provide a whole new compelling experience in our next generation," he said, adding that the experience won't be just an extension of the current console. Much like the Wii changed the face of gaming, Nintendo looks to be just as innovative with the next generation of hardware, to be consistent in the way change was brought on by the Wii and DS.

With that said, he told Kotaku that Nintendo would be "embarrassed" to do what Sony and Microsoft are currently doing with copycat products, namely Natal and Move. "All I can tell you is that we will innovate," he added without elaborating on the "embarrassed" aspect. "We will provide something new. Something that the consumer and the industry will look at and say 'Wow, I didn't see that coming.'"

Despite recent lackluster sales of the Nintendo Wii, Fils-Aime said that a new console isn't in the immediate future, re-stating the same report made numerous times in the past. In fact, the company is finding itself "chasing consumer demand" once again. "That seems to suggest that the Wii still has a very long, very vibrant life in front of it," he said.