We’re in an economic downturn, but consumers are still snatching up the video games.
Perhaps it’s because video games offer a strong value of entertainment for the dollar, but whatever it is, there’s still consumer spending in the industry.
No surprises here, but Nintendo once again towers over all in the hardware sales numbers with 753,000 Wii consoles and 588,000 DS Lites sold, according to retail sales data collected by the NPD Group.
“The U.S. video games industry continues to post strong year-over-year comps despite the tough economy,” said Anita Frazier of the NPD Group. “Unit sales increased even more than dollar sales did, reflecting a slightly lower average retail price for all categories as compared to last year."
The Xbox 360 sold 391,000 units, Microsoft’s strongest non-holiday month save for the Halo 3 release back in September 2007.
Sony’s systems made up the bottom half of the list with the PlayStation 3 selling 276,000, the PSP at 199,000, and the undying PS2 at 131,000.
With all the Wiis sold, it’s not surprising to see that the top selling single SKU was Wii Fit, moving 644,000 units -- perhaps signaling now more than ever that the Wii is being sold as more than just a games machine.
The top selling game overall for February was Street Fighter IV, with the Xbox 360 and PS3 numbers totaling 849,000 sold.
"Consumers picked up nearly 20 million units of video game software in February, a 14% increase over February 2008. The average retail price for games is 4% lower than last year, which is why the dollar sales increase is not quite keeping in pace with the increase in unit sales."