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OmniVision Makes World's Smallest 1080p Camera

Ready for your close up? OmniVision this week introduced the OV2720, which it claims is the world's first 1/6-inch, native 1080p/30 high-definition CMOS image sensor designed for notebook, netbook, webcam and video conferencing applications. Based on OmniVision’s 1.4 micron OmniBSI backside illumination technology, the new 1080p sensor delivers video conference quality HD video recording in a small enough form factor (z-height of 3.5 mm) to meet the module size and height requirements of today's thin notebook designs.

"Consumer demand for HD video has never been greater. Display formats are moving to a 16 by 9 aspect ratio, TV broadcast is embracing HD, and social media platforms such as YouTube and Facebook are supporting HD," said Nick Nam, product marketing manager at OmniVision. "With the OV2720, OmniVision continues to lead the industry in bringing to market innovative, high performance HD solutions, addressing the growing demand for the HD video-enabled devices of the YouTube generation. With the broadest portfolio of HD video products in the industry, we enable our customers to find the right solution for their price, performance and size requirements."

In other words, get ready for a whole new generation of vlogs on YouTube with the option for 1080p. Get ready to spend more time in front of the makeup chair before turning on your cam.

The OV2720 is currently sampling with multiple tier-one customers and is slated to go into mass production in June 2010.