Skip to main content

Amidst Bad News, Apple Breaks Sales Records

Apple sold a lot of everything during the holidays late last year, and its financials show it. Apple today announced financial results for its fiscal 2011 first quarter ended December 25, 2010 with a record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share.

These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. Gross margin was 38.5 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter. It also sold 16.24 million iPhones in the quarter, representing 86 percent unit growth over the year-ago quarter. Apple sold 19.45 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. Apple also sold 7.33 million iPads during the quarter.

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales,” said Steve Jobs, Apple’s CEO. “We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”

While Steve Jobs' comments appeared in the announcement, he was not present for the earnings call. We'll update this post if any new information comes from the Q&A session.