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Opinion: 5 Things Spotify Must Do To Win in America

Think Past Facebook and Playlists For Social Interaction

To be honest, I don’t really like the idea of posting my songs and playlists on Facebook’s Friend Feed. I’m not shy about sharing content; I tweet and post things to Facebook regularly, but music is far more personal. Every now and then I’ll post a song that catches me under the collar, but otherwise, I keep my music to myself. I suspect that many people are the same way. You just don’t see that much music discussion on social networks.

But that doesn’t mean music can’t be social. Sites like Outloud.fm and Turntable.fm have both done a great job capturing the “DJ” aspect to music. Some people really like to play music for others and that’s great. I very much enjoy being a listener in those cases.

Spotify should capitalize on this.

There is an important difference between someone creating a playlist and someone becoming DJ: in the latter, you don’t know what’s coming. Many people enjoy not knowing what’s next. Letting DJs manage their own channel would heighten the social aspect, while existing still within the music rights boundaries of the system. It is essentially a cross between radio and social playlists. You feel a connection to a person while also having the experience of creative surprise.