Sony Bravia HDTV's set up with the Internet Link feature will be able to stream movies and TV shows from Netflix starting this fall.
The Bravia Internet Link is available as a break-out box that connects to compatible Sony televisions, and now some of the newer models have the functionality built in.
"Sony was first to bring Internet video to TV and we continue to deliver the one of the largest and most diverse catalogs of content to customers through BRAVIA Internet Video," said Jeff Goldstein, vice president of Sony Electronics' television business. "Adding Netflix gives many of our customers access to a vast library of streaming content through their existing Netflix accounts."
Netflix subscribers can access their account to build their instant queues for viewing over the net on their Bravia set. Netflix joins other providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Crackle, Slacker, Epicurious.com, Concierge.com, Style.com, Golflink.com, Livestrong.com, and eHow.com and Dailymotion.
While this is excellent news for Sony Bravia owners, this does beg the question on why such a deal isn't carrying over to the PlayStation 3. Granted, Sony Electronics and Sony Computer Entertainment may have separate deals in the works, but there does seem to be a little disconnect when a Bravia box has access to Netflix and the premier Sony entertainment and media device doesn't.